Getting started with Digital Marketing

So, what really is Digital Marketing?

It is every kind of marketing, businesses employ in the offline world – only more hyper-targeted, scalable, dynamic, and online. Think about it. Online ads are like your billboards and posters with the added benefit that they can be targeted to customers based on their online behavior and interactions. Emails in your inbox can be likened to Newspaper inserts – just that you’ll know how many views you got and how many customers were further interested. Ecom websites and video walk-throughs are like offline stores or promotions, minus the space and sales staff.

So while digital marketing affords you the privilege of highly integrated customer interaction, it also lets you track, evaluate, and analyze your marketing performance, and allows you to optimize your marketing with sharper and more conversion-led strategies.

But with so much on the table, the battle gets fiercer. For marketers to hit the ground running, understanding the dynamics of every channel and knowing how to effectively leverage them for customer discovery, engagement, and retention is crucial.

Read more here to get going.