Getting Started with CRO
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Today we talk all about Conversion Rate Optimisation
It should take you roughly 2 minutes and 26 seconds to go through today's edition
D2C Class: CRO 101
Getting started with Conversion Rate Optimisation
You listen to all the eCom pros talk about Conversion Rate Optimisation (CRO), and you think to yourself: Is this for only for enterprise brands or should i be doing it too? ??
The short answer is: If you’ve nailed your product market fit, Media buying and Retention, This is the next lever you can pull
Let me break it down for you
What the f**k is CRO
It’s when you conduct tests and make changes to your website to increase conversions. These could be anything, Add to cart, email sign ups or any other action you want your website visitors to take
Ok, so I'm a CRO noob, how do i get started?
You can get started with a 4 step process
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Stage 1: Identify the areas of improvement.
Shortlist the problem area. So if your product page isn’t converting as it should, you have your problem area identified
Stage 2: Form a hypothesis
Say for example, your hypothesis is that by tweaking copy on your product page, you would be able to getting higher conversions
Stage 3: Test, Test ,Test
Start conducting A/B tests and ensure you have your Google Analytics set up correctly.
Stage 4: Analyze data
Once you’ve conducted the tests, it’s time to analyze what worked and what didn’t.
Got it, but what should i be testing?
Good question, here’s a list of tests you can run
Homepage
Product Pages
These are just some of the tests, you can literally test anything
TL;DR:
Minor tweaks to copy, offer and images have the power to add precious dollars to your bottom line. So get testing