Getting Smarter About Marketing to Gen Z Students

I recently shared a post that outlined the state of college admissions today. I cited research from National Student Clearinghouse, Chronicle of Higher Education and others. The post called for a new approach to marketing to Gen Z and meeting them where they are. As I mentioned in that piece, my company has developed an admissions marketing and enrollment management platform. The platform facilitates this new level of marketing. I’d like to share more about it with you.

Advanced Technology for Marketing to Gen Z Students

Major brands use the latest technology for marketing to Gen Z. Higher-ed institutions need to use the best tools too. The Element451 admissions and enrollment CRM is enhanced by artificial intelligence. It provides personalized experiences for prospective students and productivity for admissions professionals. We designed it to make advanced enrollment management technology easy to use. 

Based on my own experience in admissions at NYU, I know how critical efficiency and security is. Element451 is a secure, cloud-based system consisting of modules that cover everything from student search to admitted yield. Having a single platform means teams can go about their mission of enrolling the next class of students. Managing software and wrangling spreadsheets can be a thing of the past.

Element451 Supports Every Step In Admissions and Enrollment

Prospect Nurturing

• Branded landing pages and embeddable RFI forms for capturing inquiries
• Automated email and SMS campaigns with audience segmentation
• Centralized view of prospects

Campus Visit Events

• Event management, promotion and registration for open houses and other events
• Auto reminders and follow-up notifications

Application Generation, Reading, Decisioning

• Step-based, mobile-friendly application
• Auto application review
• Online decision packages

Scalable 1:1 Attention

• Instant messaging with prospects and applicants across devices
• Shared team inbox with saved replies

Admitted Yield

• Personalized microsites for admitted students
• Automated admitted yield campaign

Predictive Analytics and Reporting

• Real-time data dashboards
• AI-powered insights for optimizing current and future recruiting cycles

Choosing Admissions Marketing and Enrollment Management Technology

We know that we’re not the only choice out there for admissions marketing and enrollment management technology. We are proud to sit next to the most established competitors in our field. Element451 is providing a new alternative, one that combines powerful functionality with ease of use. To help people make this important technology investment, we’ve been sharing a Guide To Choosing a Higher Ed CRM.

This is the first post in a series highlighting our platform’s modules and stories of successful enrollment leaders like you. They are spearheading exciting, new initiatives at institutions that we are proud to support. 

Achieving your enrollment goals is not easy. However, marketing to Gen Z is much more manageable with the right tools. So please connect with me and visit our website to learn more. A demo is a great way to see firsthand what Element451 can do for your organization. 

Best wishes,

Ardis