GETTING SMART ABOUT IDENTITY
Marco PICI
Helping my customers to deliver the ultimate travel experience with the most advanced, efficient and sustainable technologies
AS WE MOVE DEEPER INTO THE DIGITAL AGE, THE MORE OUR PERSONAL LIVES AND THE TRANSACTIONS WE UNDERTAKE WILL BE MANAGED AND VERIFIED DIGITALLY, EITHER ON OUR MOBILE DEVICES OR ONLINE.
Any process and technology for identity management must get all the basics right – like names. Depending where you are in the world, this can confuse, but can we cross the cultural divide?
Community innovation
Mismatching names are a major cause of identity management headaches for airlines and border control agencies. Confusion often lies in the complexity of naming conventions across different countries, cultures and ethnicities.
SITA Lab trials in APAC, the Middle East and Europe have yielded interesting results, while proving that an algorithm- based name matching solution far exceeded eye-ball comparison of names.
As part of its Identity Management Community Innovation Program, SITA is considering how name matching rules could be established and maintained as part of a community role, with the possibility of automating processes.
Find out more
SITA is developing a new white paper called ‘Matching Passenger Names for Air Travel’.
Go to www.sita.aero/air-transport-it-review and www.developer.aero for our online feature and the new SITA White paper.
President, Matheson Global Consulting, LLC.
6 年Marco, very interesting topic! I travel around the world for a living and seek new and innovative ways of doing things. I agree we will continue to become more digital in business but was curious when it comes to identity safety and protection... We would not look at other options like: Biometrics, Face Recognition or maybe a new form of Geofencing technology that can still be combined or matched to our mobile phones? So many people have common names that match others. I see the confusion with names not just in airline travel but in hospitals, banking and other industries.