Getting ROI from your PR

Considering a brand’s reputation is everything, public relations should be a key area of investment. Yes, it’s an investment when there’s an ROI.

• Elevating your expertise within your target community to build trust.
• Building relationships with producers, editors and reporters in your target market, so they also see your experts as legitimate news sources for articles they are working on and even come to the for ideas.
• Mediating bad press – and it will happen.
• Search engine optimization (SEO) when publications pick up on your news or it’s distributed on a wire service.