Getting Rid of the Shiny Object Syndrome
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
Brands that get ahead have one point in common - their core focus does not change.
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Apple can launch a car or toothpaste but they prefer to concentrate on the camera button and that has made them a trillion dollar economy.
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Mailchimp started as an email marketing service and avoided the shiny object syndrome by not diving into unrelated marketing tools or products.
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It's easy to get distracted by new features and new tech but smart brands have an unwavering faith in their core expertise.
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Patagonia, an outdoor clothing and gear company, is known for staying true to its core values of environmental sustainability, even when other trends or technologies in the fashion industry emerged that could have offered short-term gains.
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And the brand has done quite well.
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Basecamp, a project management software company, resisted the temptation to chase multiple shiny ideas, such as expanding into various unrelated products or adding unnecessary features. Instead, they decided to focus on perfecting their core offering.
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As a result, Basecamp has become one of the most successful project management software providers, with a highly loyal customer base, known for its simplicity and effectiveness.
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If you are not getting the results that you had wished to get, probably its time to sit down and redraw your plans.
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Thoughts?
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
6 个月Basecamp is one of my favourite project management tool. Good insights
"Empowering Businesses and Transforming Lives by Making a Difference in Retail, Creating Entrepreneurs and More"
6 个月Shiny object syndrome is a common challenge for entrepreneurs and companies, where they get distracted by exciting new opportunities or trends that pull them away from their core focus. These "shiny objects" often seem promising but lead to a loss of direction, burning valuable resources and diluting the brand's identity. Whether driven by FOMO, market pressure, or the allure of quick wins, businesses can find themselves spreading too thin, neglecting the very strengths that made them successful in the first place. The companies that avoid this trap, like Apple, Patagonia, and Basecamp, stay true to their core values and expertise, resisting the temptation to chase every new trend. By focusing on perfecting their core offerings and aligning innovation with long-term goals, they maintain a strong brand identity and build lasting customer loyalty. Avoiding shiny object syndrome requires discipline, thoughtful validation of new ideas, and a commitment to long-term value over short-term gains.
Entrepreneur | Brand Strategist | Brand Growth Consultant
6 个月True