GETTING REAL VISIBILITY ON LINKEDIN

CONGRATULATIONS!

You wrote an article. A post. Maybe you shared a motivational quote or a witty joke. Or a whitepaper on your technical specialization. Maybe it's an event. A service. A product. Or maybe even sharing about the career vacancies you are hiring for.

You expect thousands, hundreds of thousands to read that meticulously crafted piece of work. Soon, the LinkedIn universe will be knocking on your door. All eagerly excited to hear more.

Nope.

It doesn't work that way. Have a look at the results of your posts in the notifications tab. You can tell how many people actually could have read that exhilarating news you spent hours thinking through.

What you may not know, like 90% of members who share content here is that LinkedIn doesn't send it to everyone. LinkedIn will first do a quick litmus test on the quality of your content. Since millions of posts are pumped in every day & they didn't hire half of China to vet your stuff, they have to depend on the LinkedIn universe to give their thumbs up.

They first send it to a random 30 to 50 members within your network. If they are responsive enough, LinkedIn will spread the love abit more to 100, maybe 200. Then wait again for engagement. If more thumbs up come in, they share it to 500, 1000, 5000, 10000 etc. The circle widens gradually.

You are probably familiar with the saying that content is King, but suggest you quickly realize that distribution is the Queen. And without the Queen on your side. The King is a goner. Zilch. Nada. Zero.

In this case, the Queen is LinkedIn's very own distribution algorithm. A very fussy no nonsense computer program that doesn't care one bit how hard you worked on that posting. It just wants to know if the LinkedIn Universe finds it newsworthy.

We in the #LBFalumni know the secret sauce to truly amplifying your brand. And it's not how you think it should be done.

Many of the #LBFalumni are corporate communication professionals who have had to unlearn & relearn how it is done in LinkedIn.

You can read what others say about the stuff I do. You can follow my profile or if you are adventurous enough, you can ring my bell.

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