Getting ready for 11.11, Black Friday, Cyber Monday, and Boxing day?

As the COVID-19 pandemic reshapes our world, more consumers have begun shopping online in greater numbers and frequency. According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years.

However, as e-commerce activity has increased around the world, so too has fraud. In 2018 there were 14.4 million victims of fraud in the U.S. alone, and while overall rates fell 15 percent, a new breed of fraud is on the rise and e-commerce platforms are among the biggest targets.

Vonage, a cloud-based communications platform provider, provides services and application programming interfaces (APIs) that are being used by e-commerce players and those in other industries to engage consumers through text messaging, voice and video, more so in recent months as more people shop online amid the Covid-19 coronavirus pandemic.

For example, Carousell a leading consumer-to-consumer and business-to-consumer marketplace for buying and selling of new and second-hand goods is using Vonage’s Verify API to implement two-factor authentication (2FA) to validate accounts. Using just a phone number, Vonage generates pin codes and employs SMS and voice channels to authenticate new and existing customers throughout Southeast Asia, Taiwan, Hong Kong, Australia, New Zealand, and Canada.

It is easy to initiate two-factor authentication (2FA) requests with a single-use code sent by SMS, voice, or push notification. If necessary, you can automatically resend PIN codes through text-to-speech—all programmed by the initial API request without additional code. On top of that, Verify guarantees you a higher conversion rate for your OTP by at least 20%. 

*Book a demo or request for more information through [email protected]

• Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation.