Getting the most out of posts in LinkedIn Groups
Mike Morrison
Business and people-focused behaviour change specialist, focused on change and transformation in complex environments
Since LinkedIn made changes, some would argue it is harder to understand what is happening in groups.
Personally I believe we can get our posts noticed more by how we post. The video below outlines some of the things you can do to help.
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- Hi, good morning, everyone.
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Mike Morrison, from RapidBI here.
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I just want to do a short video
about posting into groups.
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Groups have changed a lot recently.
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Some of our groups are
more active than others.
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So first of all, I'd like to say
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visit the groups that you belong to.
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Ask yourself, are they
actually of any value to me?
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And if not, just get out.
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If they are of value to
you, and you want to post,
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what's really important is
to get people's attention.
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Now the way the groups LinkedIn posts work
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is you only get to see
the first three lines.
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So I would urge everyone,
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if you really want to
get someone's attention,
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write a really good headline.
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Use the first line of text as a headline.
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I know there's no box called
title or anything like that,
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but that doesn't stop
us from getting the most
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out of the platform experience.
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So use capitals if you like.
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Use appropriate emojis
if that's your thing.
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But do something that gets attention.
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Tell the reader what it is
that you're looking for,
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or what it is you're trying to say.
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Use the next two lines to
start to build a picture,
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and then whatever's available after that
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to build out the meat of it.
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It's about learning to write,
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and learning to write differently.
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You want to grab somebody by
the throat, get their attention,
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that way they click on and read some more.
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So don't forget, when posting in groups,
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use the first line as a
title, get their attention,
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give them a reason to click
on to find out some more,
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and I'll see you again soon.
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It's Mike Morrison from
RapidBI, have a great day, bye.
Human Resources Assistant at PHC
6 年Beneficial insight !!!
HR Consultant. Do Less, More Often.
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CPHR | Happy HR Professional
6 年Thanks Mike!