Getting the most out of posts in LinkedIn Groups

Since LinkedIn made changes, some would argue it is harder to understand what is happening in groups.

Personally I believe we can get our posts noticed more by how we post. The video below outlines some of the things you can do to help.

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- Hi, good morning, everyone.

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Mike Morrison, from RapidBI here.

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I just want to do a short video

about posting into groups.

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Groups have changed a lot recently.

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Some of our groups are

more active than others.

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So first of all, I'd like to say

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visit the groups that you belong to.

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Ask yourself, are they

actually of any value to me?

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And if not, just get out.

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If they are of value to

you, and you want to post,

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what's really important is

to get people's attention.

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Now the way the groups LinkedIn posts work

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is you only get to see

the first three lines.

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So I would urge everyone,

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if you really want to

get someone's attention,

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write a really good headline.

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Use the first line of text as a headline.

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I know there's no box called

title or anything like that,

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but that doesn't stop

us from getting the most

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out of the platform experience.

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So use capitals if you like.

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Use appropriate emojis

if that's your thing.

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But do something that gets attention.

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Tell the reader what it is

that you're looking for,

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or what it is you're trying to say.

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Use the next two lines to

start to build a picture,

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and then whatever's available after that

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to build out the meat of it.

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It's about learning to write,

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and learning to write differently.

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You want to grab somebody by

the throat, get their attention,

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that way they click on and read some more.

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So don't forget, when posting in groups,

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use the first line as a

title, get their attention,

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give them a reason to click

on to find out some more,

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and I'll see you again soon.

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It's Mike Morrison from

RapidBI, have a great day, bye.