Getting the Most Out of Instagram with Effective Graphic Design

Instagram is nothing without images. Capturing the attention of potential customers and/or followers simply isn’t possible if your account isn’t putting engaging and beautiful content out into the world.

Font Choice Matters

The font you choose for each post, if you decide to use typography in your posts, matters almost just as much as the images you take.

A poor font choice can make it hard for customers to take your posts seriously. A well-chosen font choice, on the other hand, drives engagement and interest to each post. It may take some time to find out which posts work best but, in general, avoid fonts like Papyrus and Comic Sans.

Apps like Font Candy can provide font recommendations. If you create your images with apps like Canva, you can also play around with different fonts to see what works best. If a post is considerably font heavy, play around with contrasting font styles. The size of your words and the tense can make a big impression.

Simplicity is Best

Simple designs work best. As they say, less is often more. When images are overloaded with information, it’s hard for followers to garner what they need to get out of every post. Text heavy posts can benefit from plenty of white space. Minimize effects and filters.

Make Sure Your Posts Are Relevant

Your images need to be relevant to both the kind of story you’re trying to tell and to your target audience. While there’s certainly a time and place for more off-beat posts, make sure that every photo you share somehow relates to your brand’s goal for each post. Your audience should also be able to understand your photo choice with minimal context.

Elicit an Emotional Response

Eliciting an emotional response in your follower will do much to leave a lasting impression. The font you choose and the colors that compromise your image matter.

Bright colors (like red and yellow) are often more associated with positive emotions (joy, excitement) while the reverse is true for darker colors like blue and gray. Consider the emotional response you wish to elicit and consider how this will affect the stylistic choices you will make.

Color Match and Contrast

Matching and contrasting colors within your posts will do much to add interest and pizzazz to each post you create. For instance, you can match your font with a background color in your image. Contrasting background elements and colors in your post will help each element stand out and ensure a more cohesive post.

Color Correction

Minimize color correction just like filters. But it can be useful when used correctly. Decreasing saturation ensures a more washed out look while increasing it will do the opposite- it will make colors in your image appear more vivid. And each gives a particular photo a unique look- consider how color correct can affect the emotional response you want your post to impart or the ultimate look of the post.

Consistency is Key

Your designs must be consistent in order to give your brand a cohesive identity. Use a consistent layout, font choices, and color correct choices to ensure that your brand has a unique identity that followers will be able to recognize. Every image tells a story and, in this sense, every image that your company shares must contribute to your overarching story that you hope customers walk away with.

This article was Written by Haresh – Digital Marketing Head at  iQlance Solutions.