Getting more organized

Every morning I watch a young man run down the street to catch the school bus.

His disorganization is reflected in his unruly hair, untied shoes, and (I suspect) unfinished homework.

In my mind I’m telling him if he awoke five minutes earlier he wouldn’t struggle so to reach his goals. Simple advance planning, like preparing his clothes the night before, making his lunch in advance, or watching less TV at night might go a long way towards his day-to-day success.

Naturally, in real life I keep my big mouth shut.

The business world isn’t much different, though. Business owners want to reach their objectives, have too many distractions, and are almost always running like the proverbial chicken without a head and lacking adequate planning.

When such a business owner becomes my client I speak up, knowing that a few minor changes and thinking things through can typically make them more profitable, more efficient, and less stressed. When things are calm, making the effort to understand their goals, schedule milestones, and stick to a budget all but guarantees greater success.

At least initially they typically don’t “get it” any more than my young neighbor does.

But what about your business? It can probably be run better by honestly answering these simple questions:

*            What’s your objective?

*            Who’s the audience?

*            What resources will realistically be invested?

*            Why should I buy from you (i.e. what’s unique about you?)

Easy, right? Addressing these issues with a clear head lets you answer matters like who’s doing each job. Owners truly interested in success (as opposed to just getting a paycheck) also ask themselves why they’re in their particular business.

Those who have a sincere passion for what they do are much more likely to share that energy with their clientele. Clients sensing greater enthusiasm will gravitate to that added excitement level.

Meaning if your competition is zealous about working with your customers and you’re not, guess who’s going to land more of the business?

This isn’t rocket science! But thinking these things through helps formalize a company philosophy which, in turn, informs your messaging.

Good messaging equals better sales, allowing you to relax at night as your business grows.

Just remember to lay out your clothes for tomorrow.