Getting invited on a podcast.
Simone ?? Sauter
Getting solopreneurs high-profile media features and highly-relevant podcast interviews, so they grow their business, brand, traffic, audience and revenue ?? Book a discovery call ??
Hi there!
Is it just me or are those last days before one's vacation always the ones that are extremely busy? I guess it's not just me ?? Anyway, we're here to talk PR, so let's dive right in!
In my last newsletter, I shared with you what a journalist is looking for. Today I want to share with you what podcast hosts are looking for.
When you are invited to a podcast show you mostly will share two things:
The fundamental difference between a journalist and a podcast host is that a journalist has to come up with new stories over and over again, and a podcast host is looking for guests with great expertise that is of interest to their audience. Those core topics of impact can but do not have to be timely.
What does that mean for you? It's less work to get on a podcast once you have everything in place because you come up with your topics once and don't have to think of new ones all the time. That is why I recommend my clients to start their PR journey with podcasts and then add online magazines. The combination of both is unbeatable!
No matter if you pitch a journalist or a podcast host, here's THE golden rule for success:
Always come from a place of service and wanting to add value.
The media/podcast feature is not a place to promote your business, it's the place to add value to an audience.
"But Simone, then I don't get new clients from it!!" ????????????
YES, you do! The secret is to build a bridge between your story, your expertise, and your business.
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The Publicity Rockstar? Inner Circle is my PR membership is for coaches and consultants who want to DIY their PR.?We launched three weeks ago and my members are loving it! If you want to learn more that's where you need to head: www.publicityrockstar.com ??
Enrollment is currently closed but can get on the waiting list and be the first to hear when we open doors again. Next time there will be a bit of a surprise which you wouldn't want to miss ????
My client Nancy Candea, MSW, LSW (she's fantastic!!) followed my Publicity Rockstar? Method and got featured in Elephant Journal. But not only that, but she was also the editor's pick AND she got paid for her article. These are the wins that I'm in for and they super excite me about my work! Together we create a ripple effect and make the world a better place ??
?? For my free?10 Insider Tips to Get Publicity for Your Coaching and Consulting Business?click here.
I help small businesses level up by professionalising their operations and developing their leaders | Customer Success | Experience | Culture | Strategy | Training | Workshop Facilitator | Consultant | Speaker
2 年Easy to read, great tips and easy to put into practice. Thank you!
The Midlife Success Mentor?? for Female Leaders 45+ Who Want to Operate At Their BEST(and Get Their Sexy Back!) | Holistic Wellness, Burnout Prevention & Menopause Support| Amazon Best Selling Author| Speaker| Autism Mom
2 年Excellent article Simone ?? Sauter ! I just published a journal on Amazon that became a Best Seller. Do you recommend that I look for podcasts in my niche ( working motherhood & burnout prevention/wellness/self- care). I have an origin story and a burnout prevention proprietary process. Do you recommend I pitch myself to these podcasts using a one pager media Bio describing 1 & 2 ? Would you have a template of a one pager media Bio for podcasts especifically?
Values-led coaching for purpose led businesses wanting to create lasting impact—without losing focus or purpose. Grow sustainably, live fully. Conscious & Entrepreneurial Business Coaching at its best!
2 年Two great points Simone ?? Sauter One's that I'll be focusing on during August (my thoughtful month!) 1. Your?brand story?aka how you came up with your business and the reason WHY you run it and believe in it. 2. Your?expertise. With my clients, I craft 2-4 what I call core topics of impact. These are the topics that you talk about over and over again, just in front of different audiences. They also should strongly relate to what you want to be known for. I've done great work on point 1. but need to finalise point 2. Thank you for the advice ??