Getting guru status

Your business will be simpler & more profitable with the right positioning

Likely there are millions of businesses who offer a similar service to you.

It is also likely that there are even more millions of clients who need the value you provide.

But to think of positioning your business as someone who can replace all of your competitors and help any of those people in need is crazy.

Market domination is an impossible goal at this phase in your business, unless you are in a very small local market.

I made a point of using the word guru not because I think that’s what YOU want. But it’s important to understand how some people have achieved such noteworthy recognition by solving the simplest problems.

And that’s because they’ve solved the simplest core problem and not tried to solve all the problems.

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