Getting Gordon Ramsay as a business partner.

Hi, and welcome to the Foundr newsletter.

When Gordon Ramsay follows your Instagram account, you take notice.?

That’s how Daniel Winer , co-founder of HexClad Cookware , started his business relationship with the superstar TV chef, which has become a full-fledged partnership.?

In this week’s newsletter, you’ll learn how to develop a disruptive product and work with talent to elevate your brand.?

Founder Words

“People with integrity will support a product they believe in.”

- Daniel Winer , co-founder of Hexclad

Founder Tools

• How to make influencer partnerships last from an industry pro
• Content Creator vs Influencer: What’s the difference?
• How to Manufacture a Product: A detailed breakdown
• How to find USA suppliers
• How to find Chinese manufacturers

Founder Story - Daniel Winer

Daniel Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by Gordon Ramsey and Michelin star chefs.?

In this episode, Nathan Chan delves into the backstory of how Winer’s failures helped build a disruptive brand.?

Listen to the full interview here.?

3 things we learned from Winer:

1. Get your idea legally protected ASAP.?
2. During product development, ask a lot of questions and ask for tough love.
3. Don’t mortgage your marketing future to work with celebrities and influencers.

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