Getting eCom Customers.
Abhijeet Balsaraf
Trust & Procurement at AvidExim | Former Marketing Professional & MIT-SOM Alum
We are Not going to discuss general suggestions like – ‘Be Social’, ‘Get Noticed Online’ etc, etc.
But, we’ll discuss the step-by-step proven process used by us and many other successful Businesses to find customers for eCommerce Business.
I will also share the results for one of our Businesses, using the same method.
1. Collect Leads OR Send Buyers to your Website.
Here’s How:
Let’s talk about?Collecting Leads?first.
If you’re just starting, you don’t need a website to start collecting leads. You can Generate Leads directly on Social Media Platforms.
It could be any of the platforms, where your customers hang out the most.
For a Book Business of ours, it was Facebook. So we did this:
Here's another:
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Keep in mind, it was just a Test Lead Generation Process. I shall share the numbers from after this Business turned Full Time, in another Article.
Facebook was the best option for this Business. Depending on the Audience for your Business, you can do the same on Instagram, LinkedIn, even Snapchat.
?100+ and 150+ Leads – from which we Generated 35 Times of Return on a Very Small Test investment. This is the Power of Social Media.
If your Business already has a?Website, you can use the same Social Media Platforms to increase Sales through your Website.
In this case, instead of collecting Leads and contacting them one by one – you will be sending them to your Website.
So they can make a purchase. This way, most of your sales are automated and you don’t have to deal with this process manually.
?Sending Buyers to your Website is the best option when you have many customers to deal with.
But when you’re just starting out, Generating Leads and Contacting them One-by-One works the best; as it includes the Human Touch.