Getting Creative With Campaigns (Including Curating Seasonal and Holiday Campaigns and Promotions)

Welcome to part two of our special mini-series on seven ways merchandisers can bridge the gap between merchants and consumers! Today we’re diving into getting creative with campaigns. With the holidays quickly approaching, it’s more important than ever that brands are able to cut through the noise and reach their target audience. The modern consumer is bombarded with content and ads, with the average daily social media usage of internet users worldwide amounting to approximately 147 minutes per day – so simply being louder than the rest is not always the right solution! This is where merchandisers shine. These creative experts are the ones who can draft campaigns that resonate with their target audience, cutting through the noise without necessarily having to add to it or drown it out.

The problem is that merchandisers currently devote a substantial amount of time to curating and managing search rules to improve the user experience. But what if they could free themselves from being in the weeds of search result optimization? The result would be more time for creative thinking and ideating, allowing them to get more inventive with their campaign ideas.

Leveraging AI to Unleash Merchandisers’ Creativity

With the significant amount of time AI frees up for merchandisers, combined with their talents for predicting trends, they can get much more creative with their campaigns. A few examples include:

Trendsetting

Market trends can shift rapidly, especially with social media, and being able to respond quickly is crucial. With the extra time not spent managing rules, merchandisers can spend more time monitoring for emerging trends and developing campaigns that set new ones.? In a time where customers are constantly moving on to the next best thing, keeping in line with trends and predicting new ones is key to remaining top-of-mind for consumers.

Coming up with promotions for new or existing customers

In today’s oversaturated market, gaining or losing a customer can happen in the blink of an eye and at any stage of the purchase process. The time AI gives back to merchandisers allows them to dig deeper into data analytics to create personalized offers and incentives based on past purchase behavior. For new customers, the merchandiser can identify which products and trends are successfully pulling in and converting to sales. For existing customers, merchandisers can identify themes based on past shopping behavior to help offer personalized recommendations in their next search or a retargeting campaign.

Get creative with holiday campaigns

Like trendsetting, merchandisers now have time to spend planning ahead of the holiday season. In turn, they can think of more unique ways to organize and promote products, especially through trendy and themed gift guides. When products inevitably sell out, the AI can help them re-configure those guides to continue pushing sales towards revenue-generating products that are still in stock.

By leveraging AI to help handle technical and automated aspects of campaign management, merchandisers can instead focus their time on what they do best: crafting innovative and engaging campaigns that cut through the noise to reach their target audience.?

Stay tuned for our next issue for more ways that AI is helping to revolutionize the role of the merchandiser!