Getting Connectivity Right
Parks Associates
International market research firm studying connected home and entertainment trends, small business, and multifamily
Internet as an Amenity
With over one-third of apartment renters and over half of condo owners working remotely, high-quality internet is vital for attracting and retaining this valuable market segment. The bulk broadband market in MDUs is driven by the attraction of managed Wi-Fi solutions and a growing demand for applications and services driven by smart devices. Bulk internet is an arrangement where residents pay the property management company for internet access in their units. The property management company, in turn, negotiates and pays service fees directly to the Internet Service Provider.
The vast majority (77%) of property managers and owners not offering bulk internet services plan to add this in the next 12 months. The demand from residents will drive rental properties to adopt bulk internet services to remain competitive.
61% of respondents who offer bulk internet services on their largest properties do so to attract new residents.
Bulk internet also enables residents to have internet access immediately upon move-in. Seventy-one percent of MDU residents say that having Wi-Fi/Internet ready to go immediately after moving in is important to them. Further, 59% say it’s important to reach Gigabit speeds.
领英推荐
Bulk internet is seen as both a valuable resident amenity and a means to enable smart apartment solutions:
Download our complimentary white paper, “Smart Living: Elevating the Resident Experience,” developed in collaboration with Cox Communications . This white paper highlights new ways to serve the resident with enhanced experiences across all property classes. It investigates how builders, property owners, property management firms, and HOA and condo management firms are investing in new broadband and Wi-Fi networks and smart device deployments to offer their residents a premium experience. The research uncovers key consumer segments and expectations for smart home experiences and amenities requiring always-on broadband.
Download now: https://tinyurl.com/2v5hr26u
Parks Associates?helps companies navigate the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, and trailblazing conferences. Explore our industry research: https://tinyurl.com/4e23tnvv
Marketing & Product Mgmt. Leader | LinkedIn Top Voice | Software Expertise in AI, Analytics, ERP, Cloud, CPQ & Cybersecurity
1 年It's interesting to note that 71% of MDU residents value having Wi-Fi/Internet ready to go immediately after moving in, and 59% value Gigabit speeds. As a result, bulk internet services will quickly become the foundation of smart living communities. Thanks for the insightful research and data.
Social Media Analytics l Consumer Insights | Market Research (Technology)
1 年Bulk internet services not only provide seamless connectivity but also open up smart living opportunities. It opens up vast opportunities, undoubtedly!