Getting confident to show up online
Bernadette Chapman
I work with wedding professionals and creative entrepreneurs who are committed to scaling their business without sacrificing their precious time. We focus on business growth, productivity and profitability.
How do you feel about sharing photos or videos on social media?
Remember you have the power within to decide what to share and what to keep private.
Top 5 ways to be confident
Plan what you are going to talk about and have a list of key points ready to discuss. Keep them at hand in case your mind goes blank on the day. Switch your focus from you to THEM
Instead of thinking about how nervous you are about sharing a photo / video / going live. Think about your clients. How is it you can help them? What do they need from you?
Take some time to remember how talented you are. Regardless of whether new to business or a pro. Make a list of the reasons why you rock at what you do.
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Don’t let someone’s showreel stop you from showing up. Be careful not to slip into imposter syndrome. Just because a competitor is fantastic at doing lives it doesn’t mean they are better than you. They might have been going live for 12 months so are now a seasoned pro. The difference is they “started”. Everyone shows their best bit of life online, they don’t show you the messy behind the scenes footage
If you haven’t posted anything on instagram stories yet then this is just for you. Start by sharing a branded photo of you, then step it up by posting a selfie, perhaps at your computer? Pop outside and record your voice over nature to get used to hearing your voice. Once comfortable with this record a short video giving advice to clients.
Remember to use the CTA features, not only does this improve interaction, it helps you understand your audience. Don’t sell, share. Ok so I don’t mean never sell. But get into the habit of sharing, educating and inspiring more than the selling. Share the behind the scenes images and esp. give an insight into your personality. This will help build the like, know, trust factor
Get confident on going live. So many people panic about going live. Despite being an introvert this is something I do pretty regularly and although I find it easy now it certainly wasn’t when I went live the first time (on facebook). Prepare beforehand, sounds obvious but have a purpose for going live. What is it you want to talk about? Draft some key points beforehand. Be prepared for zero or very low views as many will watch the replay. Thus don’t forget to speak to them when live. Don’t keep the focus just on those joining you live.
Add some CTA for both live and replays, like, comment, add an emoji, head into my DM’s
Are you comfortable with showing up online?