Getting closer to the legends: POV Live Streaming and Museum Experience
Who doesn’t love a good museum? Besides holding invaluable evidence of the timeline of our existence, museums are also the home to inspiring stories and characters that shaped our world as we know it. From art to history and sports — each museum has its audience. For these reasons, the museum market in the US alone has reached 11 billion dollars . And whereas that might not say much — nearly 4 million visitors flocking to the National Museum of Natural History in 2022 alone — can vouch for that.
While the museum’s popularity overall is rising, it is yet to reach the pre-covid levels. Some reasons why keen museum lovers stopped visiting are the lack of free time and the changed ways how people interact with cultural events and spaces.
In this article we will review the global state of the museum market and the rise of the digital era, we will narrow down our analysis to sports museums and reveal how POV live-streaming technology could bring a new dimension to this branch.
Museum Renaissance Worldwide
Only a few years back, museums seemed to be a thing of the past, as were most other public establishments, with the global pandemic preventing any forms of people congregations. Thankfully, the cultural and other industries are recovering, including museums, however, the museum attendance is yet to reach the pre-pandemic levels.
In the UK, for example, The Association of Leading Visitor Attractions (Alva) has released annual figures showing a significant increase in museum and gallery visits in 2022, with a 158% overall rise. Museums and galleries led the growth, reporting the strongest increase among attraction types. The Natural History Museum claimed the title of the UK’s most-visited indoor attraction with a 196% rise from 2021. Despite these gains, overall footfall to Alva’s members was still 23% lower in 2022 than in 2019, attributed to the combined impact of Covid and the cost-of-living crisis.
But besides the negatives, Covid also inspired positive changes, prompting digital transformation with virtual experiences. Could that be the next big thing in the museum industry resulting in the global museum market forecast growth to 17.2 B by 2029? That would respond to the poised problems of lack of time increasing entrance fees and changing consumer behavior. Let’s explore further how museums are adapting to the digital era.
Museums are going digital
To adapt to changing consumer behavior and the impracticality of traveling to cities like New York, Paris, or Florence, many museums are exploring virtual alternatives for revenue generation through digital channels.
Museums are adopting virtual events with admission fees as a new revenue model. For example, the Mattatuck Museum’s online Murder Mystery event charged $10 for members and $15 for non-members, attracting over 150 participants from 24 states and two countries, demonstrating the success of such virtual experiences.
In addition, museums are generating revenue through virtual memberships and educational programs. The National Steinbeck Center offers a $30 annual virtual membership for exclusive access to its collection and tours. Similarly, the Denver Museum of Nature and Science provides virtual science classes , highlighting the value of these offerings in the current digital-focused era.
As institutions navigate these challenges, the introduction of innovative revenue models, such as “pay-what-you-want” and unique virtual interactions with living collections, highlights the adaptability and creativity required to thrive in this new digital era. Now, let’s dive deeper into how this model would work in particular types of museums — sports museums.
Get close to the sports legends with POV live-streaming
While some of the biggest global museums have already applied digital tours , this environment is yet to be explored by more specific branches of museums, in particular sports. However, we recognize this as one of the biggest opportunities in the industry. Why? Everyone knows that sports fans are the most passionate type of supporters, and whereas the Mona Lisa exhibition might not be their first choice of interest — going to a museum to get closer to their favorite sports legend is a whole different thing.
The thing about sports legends is that just like a timeless piece of art — their legacy goes ahead of their time and way beyond their geographical location.
So, here are five reasons why live streaming would work so well with sports museums.
Live streaming could respond to demand even more, removing the geographical barriers between the museums holding the history of sports legends and their fans.
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2. In cases with a fanbase larger than the population of the content, it’s not physically possible for every fan to visit the museum of their idol. 439 Million fans of Lionel Messi could not possibly ever visit his dedicated section at the FC Barcelona museum , which had 1.3 Million visitors in 2022 alone. Besides the fact that at this visitor rate, it would take hundreds of years before all the fans could visit — Messi’s’ fanbase is global, stretching to the most remote parts of the world like Ghana and Ecuador , and to diverse social backgrounds — where citizens are not able to travel all the way to Barcelona for the museum experience.
Live streaming could turn many fans’ dreams of visiting this space — into a reality.
3. Private events and exhibitions could be accessible to the public. For example, The Hall of Fame hosts many special events, which can close parts of the Museum. For the 2,2 Billion basketball fans in the world, the Naismith Memorial Basketball Hall of Fame must be your shrine. Imagine what they would pay to get a glimpse into one of these private events! Exclusive live streaming could be their ticket.
4. Interactive fan engagement:
Live streaming could create an interactive experience for fans. It allows real-time Q&A sessions, live commentary, and discussions about the sports exhibits, enhancing engagement and fostering a sense of community among sports enthusiasts.
5. Behind-the-Scenes Access:
Live streaming provides an opportunity to showcase behind-the-scenes content, such as the curation process, restoration efforts, or interviews with athletes and experts. This exclusive access could generate excitement and interest in the museum’s collection.
MetaPax museum experience
Live streams offer museums a real-time platform to showcase on-site events, reaching a broader audience and enticing potential visitors. The ability to share engaging content, such as behind-the-scenes glimpses, speaker series, or gallery tours, extends the museum experience beyond physical walls. MetaPax would take this to a whole new level with the POV live-streaming approach.
The MetaPax museum experience, particularly in sports museums, signifies a revolutionary shift in how we interact with and consume cultural and historical content. This technology not only bridges geographical gaps but also makes the experience more accessible and engaging for a global audience.
Personalized Experience: With POV live-streaming, visitors can tailor their museum journey to their interests. For instance, a football enthusiast can follow a curated path through a sports museum, focusing on their favorite players or memorable matches. This personalized approach makes the experience more engaging and meaningful.
Increased Accessibility: The MetaPax experience is a game-changer for those unable to travel to these museums due to distance, health, or financial constraints. By bringing the museum to them, it democratizes access to cultural heritage and education.
Educational Value: The educational potential of POV live-streaming in museums is immense. Students from all over the world can virtually visit these museums, enriching their learning experience. This can be particularly impactful in areas where access to such resources is limited.
Live streaming also plays a crucial role in the preservation of history. By digitizing and streaming content, museums ensure that even if physical artifacts are lost or damaged, their digital counterparts remain for future generations.
Economic Sustainability: This model can be economically sustainable for museums. By tapping into a global audience, museums can generate revenue through virtual ticket sales, memberships, and donations, which is crucial for their survival, especially in challenging times.
Interactive Engagement: The MetaPax experience allows for interactive engagement, such as live Q&A sessions with curators, virtual guided tours, and interactive exhibits. This not only enhances the visitor’s experience but also fosters a deeper connection with the content.
Marketing and Outreach: Live streaming can be a powerful marketing tool for museums. By showcasing unique content, museums can attract new visitors and members, both virtual and physical, expanding their reach and influence.
In conclusion, the MetaPax museum experience represents a significant advancement in the way we interact with museums, particularly in the sports domain. It has the potential to transform museums from static repositories of the past into dynamic, interactive, and accessible spaces for everyone, regardless of their location. As we move further into the digital era, it’s exciting to think about how technologies like POV live-streaming will continue to evolve and reshape our cultural and educational landscapes.
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