Getting Clients From a 4 Minute Loom Video

Here's how we're able to sell $2k-10k/month agency services in a pandemic without proposals or sales calls using a simple 4 minute Loom video...

My last girlfriend took me to Universal Studios theme park in Orlando.

Her and her daughter are both huge Harry Potter nerds. Naturally, we go to the Harry Potter section first.

In the middle of summer in Florida, you can practically feel your face melting off from the humidity alone. It's HOT!!!

The sweat is stinging my eyes. The armpit smell is palpable. The tshirt glistens. Gotta tell you I've surely looked better. ??

We get to the Harry Potter section and they both say, "Oh I want a butter beer."

Having never seen the movies at the time, a confused me asked, "WTF is a butter beer?"

(It's like a caramel ice slushy FYI.)

Now here was the pretty shocking part.

The line to get a butter beer was 2 hours long.

2 fucking hours LONG!

Not for a ride!!!

For a drink.

You. have. got. to. be. fucking. kidding. me!

And what a sight to behold!

1000's of people in a half mile snake, ready to pay $7 each for a little bit of ice and sugar.

A little aside, they do go all out. They recreate the movie sets. Actors who are fully in character serve you. You feel you are in the movie for real.

Anyway....

Line hating me proceeds to point to the 15 wide open Coca Cola stands that have a 30 second line... if that.

We can get a refreshing cold drink right now.

No wait.

Let's just grab a couple cokes now.

But no...

We must get a Harry Potter butter beer.

No substitute will do.

2 grueling hot sweaty hours later, we have our butter beers.

They are happy.

The theme park adventure continues.

You see most agencies are the 15 Coca Cola vendors.

Offering the same thing as everyone else and wondering why they have no line in front of them.

That's the recipe for proposals, phone calls, low fees, pushback, and chasing clients until you are blue in the face.

But when you get your offer right, you are the butter beer sales person.

I bet that guy pays for his kids college tuition in an afternoon.

He is surrounded by competing drink vendors. Yet people gladly wait in line 2 hours to give him more money.

He's got what homeboy over here calls a "mini monopoly".

If you don't have one, then step one is to get one.

And if you'd like some details about our next upcoming workshop about closing deals without the phone or proposals by creating a mini monopoly, drop a gif below.

May the force be with you.

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