Getting bored of the same old employer branding strategy? Here's how to switch things up.

Looking for a new angle to build your employer branding? MENTORSHIP is probably a great way to do so!

Mentorship programs can play a crucial role in building a strong employer brand from an internal culture building and talent acquisition perspective.

From an internal culture building perspective, mentorship programs can help to create a supportive and collaborative workplace culture. They provide employees with opportunities to learn from experienced colleagues, receive feedback, and develop new skills. This can foster a sense of community and teamwork, and create a positive and engaging workplace culture that can contribute to higher levels of employee satisfaction and retention.

For example, the Japanese technology company Fujitsu has a mentorship program that aims to create a supportive and collaborative workplace culture. The program pairs employees with mentors who provide guidance, support, and feedback. Through the program, employees are given opportunities to learn and grow, which can lead to greater engagement and job satisfaction.

From a talent acquisition perspective, mentorship programs can be a key factor in attracting and retaining top talent. By offering mentorship and coaching, companies can demonstrate a commitment to employee development and career advancement, which can make them more attractive to job seekers.

Mentorship is not limited to just internal employees. We have also seen more organizations attempt to mentor external talent pool in the hope of engaging and building their talent community further.

For instance, Microsoft has a mentorship program called "Microsoft Mentor," which pairs students and recent graduates with mentors who work at the company. The program is designed to help participants develop their skills and gain valuable industry experience, with the hope that they will eventually become full-time employees.

Growing your employer brand is not all about social media and career fairs. Mentoring is one great way to change things up and grow your brand further.

Who's game for it?

#employerbranding #humanresources