Getting Away With the Bare Minimum SEO

Part 3 of 3

In this final part of the series on what's the bare minimum you need to do for SEO, let's talk about what specifically you can do each month if you only have an hour or two to work on your SEO.

That's publish and monitor.

Publish content and monitor performance.

Creating new content on a regular basis attracts more people to your site. I’d go as far as saying a content marketing strategy is the backbone to SEO success.

For most small businesses, creating content means publishing blog articles.

Writing and posting a blog doesn’t require buying any extra equipment, they can be as long or as short as you need them to be, it’s a great way to get fresh content on your site (which keeps Google happy), and you can repurpose the content across all your chosen channels.

Now let's talk about the monitoring bit.

Your website isn’t static and neither is Google.

As you add more pages, services or content you need to manage your metadata and optimize correctly.

As algorithms change, your site pages could be impacted.

Now you may think checking your site health is yet another time-consuming task.

But here’s some good news: there are tools that monitor your site health and send their findings to you automatically.

Other areas to keep an eye on is your keyword performance.

If you notice a downward trend, it's time to investigate. You might find less site visits or conversions in your analytics.

That said, sometimes a dip in revenue is often the earliest sign that something needs attention.

Especially if you're not watching the numbers on a regular basis.

And this concludes the bare minimum SEO series.

Even doing these absolute minimum things to keep your SEO ticking requires time.

I suggest setting aside around two-hours a month to tackle these few bare minimum SEO techniques.

Schedule those hours in your planner that way it becomes a commitment. Because that which does not get scheduled, does not get done.

I hope you enjoyed the series and had some great takeaways.

Cheers!

Barb