Getting Attention in the Land of the INTERNET

Peace Friends,

Harvard researchers have discovered how our brains skim information and how to get people's attention. This is important for marketers, business owners, and educators, who are constantly vying for people's attention. One reason we fail to capture people's attention is that we don't understand the power of insights into customer behavior and engagement. To help you, I found a cheat sheet from a behavioral science expert.

By understanding and applying behavioral science principles, you can create more effective marketing campaigns that capture people's attention and drive results.

“In marketing, it’s important to remember that your customers and prospects will default to hardwired behaviors — certain automatic, instinctive, reflexive responses that are ingrained in humans. Keep these behavioral science principles in mind to prompt increased engagement and response to your campaigns.”

Get the sheet here.

Best,

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