Get Your Emails Seen By More Guests In Just 3 Taps

Why do we email our guests? Because its one of the easiest, fastest, best way to get our message in front of their eyeballs (along with SMS.)

I've interviewed dozens of marketing execs on the Restaurant Marketing Podcast and nearly every single time I ask them "what's the best marketing channel to drive repeat trips" they answer "email."

Its less time consuming than social media. Its inexpensive. It works.

OK, so now you are sending emails.

How do we optimize open rates, click rates and send times?

You could run a bunch of analysis ... and you should. But hey, we like hacks right? All of us want tactics that help us quickly optimize our efforts?

Of course we do.

So here's one of the secrets we use at Handcraft Burgers and Brew and with our restaurant clients who use mailchimp:

Tap to resend to non-openers

That's it. Seriously

1. Open up the Mailchimp app on your phone (feature is only avail in the app)
2. Tap on the email that you already sent that you want to optimize
3. Tap the "Resent to non-openers"
4. Tap the confirm button.

That's it. Its that easy.

In 3 taps this very important email was opened by another 634 people with 16 more clicks.

You can do it from desktop too, but it takes a lot more steps. You can read more on that here.

I wouldn't suggest doing this with every email campaign but for super priority / valuable emails, yes. Do it.

Was that helpful? Hit me up with any of your restaurant marketing questions.