Get your copy of my Small Business Marketing Price Guide
Hi there
Please find your?weekly dose of marketing goodness. I do hope you enjoy it.
"You pay peanuts, you get monkeys."
Why planning your marketing is a must - Jane Hillsdon
This is one of the first episodes of The How to Do Marketing Show that I recorded.?
I thought it was important to share the importance of having a marketing plan before getting people excited about all of the fabulous marketing that they could include within that plan.
Marketing is one of those functions where it is really easy to get caught up in all the fun stuff. Especially these days! How cool is it playing with all of the social media channels such as Instagram, Snapchat and TikTok??
Marketing is fun. But as a small business owner, I’m pretty sure you’ll agree with me that wasting your precious time and your hard earned money isn’t. And that’s exactly what can happen if you dive headfirst into marketing tactics without first producing a plan.
So what is a small business marketing plan?
Listen to the ep?here?to find out.
Jump on the waitlist for My Bloody Great Marketing Plan by 23 August to snag a free copy of my book
I love to empower you small biz owners with as much marketing know-how as possible because I believe that this is what can help make marketing seem less overwhelming and more doable!
Next Tuesday 23 August, the doors to the 6-week?My Bloody Great Marketing Plan?program open. This is a live program, led by me, that shows you the award-winning techniques that I use with my clients to make their marketing easier.
Now because I LOVE an early bird - I'm giving away a FREE copy of my book to all of the people who sign up to the waiting list before August 23rd.?
You'll only snag a free copy of the book, if you actually end up booking the program as well of course! And because you will have signed up for the waiting list - you'll be informed as soon as the doors open and you can secure your spot.
So?click on this link, add yourself to the waiting list and then secure your spot in the next (and final) round of the?My Bloody Great Marketing Plan?and your FREE copy of?How To Do Marketing - A Comprehensive Guide For Small Business?will be posted out to you in the shake of a lambs tail.
You can?check it out here.
Marketing is not free. If you are serious about generating?significant results with your marketing, and this is not your skill set, then it’s imperative that you set aside a marketing budget that will consider media / ad spend, creative input (design, photography, copywriting etc.) and maybe a marketing resource to make sure that your marketing gets done.
If you don't have any money to spend on marketing, then?you will need to look for the opportunities for marketing that you can do yourself. But remember, what you don't spend in money, you'll spend in time.
I've put this?small business marketing price guide?together so that if you are thinking of getting some help with your marketing, you have an idea of what you'll need to invest.
Not only does this include a price guide for marketing, it includes my recommendations upon sourcing those providers. There's a lot of cowboys out there, particularly in the digital space, you want to make sure you are investing in providers who will deliver outcomes, not output.
Click here?to?access the price guide.
And please feel free to share any feedback with me that you have about this guide.?
From Good to Great by Jim Collins
I love this book. In fact, I love it so much, I'm about to re-read it. This book talks to business strategy and addresses what separates the companies that reach their potential, from those that don't.
Jim Collins and his team set out to prove this differentials with research and over a period of five years, they studied 1,435 Fortune 500 companies.
And what they discovered were?some key?fundamentals?about what makes a good company great.?
And these fundamentals are based around, disciplined people, disciplined thought and disciplined action.
If you are a sucker for strategy, then this book will not disappoint.
Click here?if you want to get hold of this one.