Get Your Brand in Women's Fitness with Action Group

Working with Women's Fitness

Action Group has been working with Women's Fitness for the last few years and we have focused on elevating the Workout Section of the magazine with relevant, up-to-date, and exciting workouts to spice up any training regime. We are uniquely placed to concept, write, and shoot the exercises, delivering?a kickass workout for Women's Fitness and?an amazing spread of coverage for our clients.?

Slots are filling up fast for 2025, so if you're interested in having your brand feature in Women's Fitness then get in touch with us and we can discuss the opportunities available.

Read on for a bit more information on how we do it, and some stunning shots we've taken for it.

The Workout

We are fully immersed in the industry and always on top of the latest trends. With increasing interest in functional fitness, bone strengthening workouts, hormone optimisation and menopause suitable sessions, we make sure Women's Fitness readers are getting legitimate, well balanced sessions. We work with our client and our in-house experts and Sports Scientist to curate an appropriate workout, which is then signed off by the publication. An intro section is also included, featuring the justification and reasoning behind the workout, and who it is targeted at.

The Shoot

Once the workout has been signed off, it's time to plan the shoot.

Location and setting are key. We select a location that is representative of our client's brand, we've shot for a number of gyms before so we shoot in spaces that reflect the gym experience, like on the gym floor, in a studio, or in the case of David Lloyd in the quiet relaxation area outside (see leading image of the amazing Joyce!).

While delivering beautiful images, we make sure to balance branding, as overly branded shots won't make the cut, so we ensure to keep the main workout shots clean, crisp, and subtle. Trainer headshots are taken in uniform to highlight the company they work for, an excellent opportunity to show off branding.

The Delivery

The images go through the editing process, we analyse the selection and select the best and most form accurate shots. We then rename all the images to make it clear to the publication's editor, and deliver them alongside the workout copy.

Proofing

Women's Fitness then send us through a proof of the article, so we can double check everything is correct and any final tweaks can be made. Then it's off to print!

The End Result

The article gets printed and your brand features in one of the most well read consumer publications in the UK! A four-page spread is dedicated to you and your brand, with a byline detailing who you are and what you do. We share the shoot images with you, so you can utilise across website, marketing and social outlets should you wish.

Not a gym? No problem, whether you're showing off your clothing range or workout tech, to?supplements or nutrition products, we can get your product on the page. If you don't have a PT, we can supply a model for you!

Check out some of the coverage examples below.?

Our full service marketing agency specialises in the fitness and wellness sector, and our specialist teams in PR, marketing, brand, video production and business consultancy, can’t wait to talk to you about your next project.