Get Your Biz Online | Design Your Logo, Tagline, Slogans, and Bio

Logos are a wasted expense. Nobody needs them, and selling your product or service does not need a logo.

A tagline is a slogan, so why do have to have both? Really, who's going to remember both?

And don't even get me started on biographies - bios, for short. What's the point? Nobody cares and nobody is really truthful, so why bother?

It's all just made-up marketing speak, anyway.

Except you can Just Do It with Nike, your KFC is Finger Lickin' Good, and there is a MasterCard for everything else.

Having a standout logo, tagline, set of slogans, and decent bio? That's priceless.

This is Part 5 in the series that focuses on How to Get Your Business Online in 2024.

Why Every Business Needs a Logo

A logo is such an important part of a company's visual identity. It can help a business grow in so many ways, including:

1. Helping customers identify your business: A logo tells people who you are, giving them an idea of what you do and how your product or service could benefit them.
2. Builds customer trust: A logo validates your professionalism and shows potential customers that your company can be trusted.
3. Separates you from the competition: You and your competitors are instantly discernable by your different logos.
4. Increases your reputation: A mark of quality when it represents a brand with a good product or service, a logo helps spread the word about your solutions.
5. Conveys your brand's identity: A brand's values, personality, and essence is deeply rooted in their identity and culture, which is d to their logo.
6. Makes your brand memorable: Choosing logo colours is a deeply personal thing, but psychologically speaking, some colours persuade people to buy from you, such as the red and yellow "M" logo in McDonalds, which is said to evoke feelings of hunger.
7. Attracts potential customers: A visually appealing logo has the power to significantly impact the market, attracting new customers.

Of course, this is all on paper - technically. For an online website, your logo is also going to become your Favicon, making your brand instantly recognisable to your audience and loyal fans.

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I won't bore you with the details, but to tell you that a Favicon offers all the same benefits your logo does, except it's only for your website. In fact, it's a business-critical SEO necessity for any website, which is why you need to design your logo.

Favicons are better explained here: Favicon

Why Every Business Needs a Tagline and Slogans

Yes, taglines and slogans are very similar, and may sometimes even be used interchangeably, but there are subtle differences and use cases you should be aware of.

Taglines represent your overall brand, while slogans really speak more about your product or service. For instance, Cadbury's well-known "Glass and a Half" slogan was famously tied to their Dairy Milk chocolate range, while Red Bull's tagline "Gives You Wings".

You can see why it's easy to get them mixed up. Here are five key differences:

• Taglines are about the company, slogans are about the product or service.
• Slogans are around 10 words long (or less), while taglines should not exceed 5-7 words.
• Taglines are timeless and seldom change, but slogans change with rebrands and new product launches all the time.
• Slogans are tied to marketing efforts around a new product or service they're a part of, while taglines come about very early in a business' lifecycle [like this stage of startup you're currently in].
• Taglines evoke brand-related thoughts and feelings, while slogans create emotional attachments to the product or service.

There is actually no hard and fast rule that says they can't be one and the same thing. Much like your logo, this is a deeply personal choice, and will depend on your product or service range, as well as your budget. Remember, each new slogan needs new branding, packaging, printing, and marketing.

Why Every Business Needs a Bio

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile.

7 years ago, an independent Communications Consultant named Kevin Sullivan published a well-written and informative guide to creating a bio and why it's so important. He also stressed the benefits of having a bio, and gave out actionable tips on how to write your own compelling bio.

I could not have said any of it better. Do yourself a favour and read this:

How to Create Your Logo

I get it... You're a business owner, not a graphic designer. Drawing does not come easy to you.

But it doesn't have to. What should come easy to you is the idea of what that drawing should look like.

Consider things like the colours you will use, the fonts your brand ID will use, and what you're actually going to say on that little image (your tagline).

Your business cards will also reflect your logo, tagline, and brand ID. Here's an example of my logo's brand identity:

PRO TIP!!!

And here's the best piece of advice you'll ever get from me... Use a graphic designer. A professional. Pay for their service with a smile.

Why?

Because a professional will also lodge a trademark for your logo, give you your brand ID, and create a contemporary logo that'll be as timeless as your dreams for your business are.

To get started, you'll need a concept, something you can show the designer. Think of it as a nudge in the direction you want them to think about for your design.

And if you don't have a concept, a good designer will help you build one. You can also think about the logos that appeal to you for inspiration. For instance:

• MTN - tagline "Yello", logo and paperwork/ads are all-yellow.
• Vodacom - tagline "Further Together" is tied to a marketing campaign that visually describes what that means.

Blue is said to be humanity's favorite color, and if that's true, you can't go wrong with that. In fact, blue is widely used by various businesses in specific niches relating to banking, finance, government, NPO (non-profit organisation), pharmaceuticals, and software.

So, blue may appeal to a larger portion of the population. It also has many positive perceptions about the company's personality and morals, including:

• Trustworthiness: Blue represents security, stability, and trust.
• Professionalism: Blue conveys loyalty and professionalism.
• Intelligence: Blue symbolizes intelligence, maturity, and trustworthiness.
• Confidence: Blue can represent confidence, peace, and calm.

And there you have it. Well, once your graphic designer delivers it, that is.

Leave your problems in the comments and I'll do my best to solve them.

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WYSIWYG - About My Services

I am a content polymath. That means I can write about any product or service with the smallest learning curve you've ever known. Technical? Adult? Pet? Automotive? Product-related? XaaS? B2B or B2C? Financial terms? Food? Clothes? Jewelry? Toys? Can someone say "review"?

I am an accomplished ghostwriter. That means nobody is ever going to know that your content was written by me. It wasn't written by AI, either.

I am a UX (user experience) analyst. That means I track your user's journey and make recommendations that guide the customer down the sales funnel. I don't hustle the transaction.

WordPress is my platform of choice. That's because it's versatile, modern, intuitive, and comes with loads of themes, plugins, and options to help you stand out from the crowd.

I qualified as a customer service agent back in 1993 already - long before the internet and content was even a thing yet.

I pass plagiarism tests, AI tests, grammar and spelling tests, and human interest tests. Why? Because what the customer wants is king to me.

My Upwork profile is full of 5-star recommendations that happened after I delivered the services I do, not during the contract, and not in the honeymoon stage, either.

I'm an ENTJ with Fieldmarshall sub-variant. That means I pay attention to detail and follow instructions.

If you remember WordPerfect on Windows 3.1, I should be your content creator. Why? Because I'm old-school, white-hat, process-driven. I do my research. I know what a clock is. I speak proper English.

While a lot of that is because I'm also a Gen X worker (born in '72, baby), it all boils down to personal standards. If I won't read your drivel, why would I write it?

I change worlds - one subscriber at a time. How can I change your world, today?

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