Get your beauty trends report on us and become a pumpkin ??????
??On Our Radar??
Stuff we're monitoring – and you should keep your eye on.
???ELECTION IS ELECTIONING
The 2024 presidential campaigns have officially kicked off with Republican National Committee debate szn, with the second one coming up next week. Given TikTok 's ban on political ad content, we're keeping tabs on what role #UGC will play in the election cycle.
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Besides @vivekramaswamy.2024, as of now, none of the candidates are directly engaging with the #GenZ audience on their top platform.
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Will his decision to open up the free-for-all comment section affect other candidates' social media presence on #politicstok, or will TikTok continue to be a campaign-free zone?
????Return of the Eyeliner????
Beauty trends drive product popularity.
Big bold eyes are back, baby! MUAs and #beauty enthusiasts can look forward to an eyeliner comeback this fall thanks to two super-viral trends.
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First, there's the super-viral #canthaltilt filter with over 240 million+ views that's set a?new standard for eyeliner technique. Creators are using the filter template to ~point~ out how the canthal tilt (the angle between your inner and outer eye corners) affects your makeup look.
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Next, we’re seeing a lot of buzz around a smaller emerging trend #villainmakeup with 16M views. Creators love the #makeuptransition template to serve seductive looks with – you guessed it – a whole lot of under-eye liner. We noticed that both trends are driving traffic to not only a specific brand, but a specific product.?
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#canthaltilteyeliner (1M views):
#villainmakeup (17M views):
Directly after the peak of the #canthaltilt trend and during the surge of #villainmakeup, the Lancome Idole Eyeliner hit its peak – on top of consistently coming up in brand partnerships as well as non-influencer-regular-people.
#idolelancome (5M views):
Want more beauty info so you can be the next #idolelancome? We got you.
Unpack it all in our ~free~ monthly Beauty Report.
??RIP Summer, Hello PSL??
Moms love spice and everything nice.
Summer has officially ended. Sorry. But (everywhere except for Los Angeles) the leaves and the air are starting to get just a little bit more crispy and pumpkin-adjacent candles have been restocked at TJ Maxx ( The TJX Companies, Inc. ). Every year the 星巴克 menu change feels like a jump scare, so we thought it might be useful to know when exactly #pumpkin discourse begins and summer is deemed over.
We tracked down the data behind pumpkin season to see when it officially kicks off, noticing the expected surge between Labor Day and Thanksgiving. We also noticed that this year, #PSL and pumpkin-related things are on pace to be bigger than last year by a 300% increase in popularity.
Some communities are more pumpkin-friendly than others. We’re seeing lots of action in the land of #MomTok, with #momsoftiktok in the top 5% of hashtags surrounding the trend. Cookies and coffee are the most popular topics being mentioned in relation to pumpkins. In terms of brands, we’ve got eyes on #crumblcookies and #nespresso as the frontrunners in the pumpkin conversation.?
That said, brands are jumping on the pumpkin trend sooner than in 2022. #Crumblcookies has made the biggest increase in pumpkin discourse market share – going from just 124.55K views this time last year, to a whopping 4.5M views as of early September 2023.??
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Need our help in getting your brand into pumpkin land and/or turning into a pumpkin? Our AI-powered social video intelligence tools are your new Fairy Godmother. ??
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About Us
ViralMoment uses #AI to analyze user-generated content on social video platforms from TikTok to YouTube Shorts: Watch More, Miss Less.
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