This will get you 100% more views
?? Milan Smets
I Help Founders & Agencies Generate Qualified Leads Through YouTube Strategy | 100M+ Views | 1000+ Leads Generated | COO @Playstack
Thanks for reading the 3rd edition of The Playstack Newsletter.
I'm excited about this one as it's close to what we do at Playstack, building a community
Make sure to check out our podcast guest from last week who will teach you everything about writing the perfect YouTube title
Should you start a community?
As a creator or business owner, it’s often pretty straightforward how we monetize our... things. But are we always succeeding at that and how can we make it easier?
With things, I guess I mean your products or services, to sell we gotta get leads and to get leads we need to convert, convert traffic
That traffic, in my opinion, is the hardest part (unless that’s what you nailed first and now you are trying to build a business from that). So this segment is for either those who have traffic, have an offer, or neither... Listen up.
We are talking communities and why they can change your business, they did for us.
To understand what communities in this context are, I’ll break down the types of and their requirements and benefits. Then I’ll roll into why this can be a good option for you, or to start before that, why you should be in one.
Understanding the Problem
Back to “selling our things”... Whether that’s our services, products or time. Success comes from addressing real issues people face, not just jumping on trends like drop-shipping or affiliate marketing and hope we find a market for it.
Everything is about market fit
I can then go into what else you need to do like finding your Ideal Customer Persona (ICP)
The point is how we can use communities to make more money or to find the problem we are trying to solve.
Community Types
There are four main types of communities:
1. Peer Communities: These are low-cost, high-engagement spaces where people with common interests connect, like book clubs or hobby groups. However, they require a large audience to be profitable. The value comes from member interaction.
Expertise needed: None
Traffic needed: A lot
Monetization: Low
Pros: This is great for when you are trying to look for problems you want to monetize, you are in your early stages and interested in certain topics.
Cons: Needs a lot of engagement and effort to grow this, you are basically the middle person between everyone with a similar interest and bringing them together.
领英推荐
2. Proximity Communities: High-ticket communities that offer direct access to an expert or a small group of peers. These are more exclusive and provide higher value, often through regular meetings and deep interaction.
Expertise needed: high
Traffic needed: A little
Monetization: High
Pros: This is a one-to-many model so more effective than one-to-one coaching. A group of high-profile people. It’s very structured with regular meetings.
Cons: Needs a lot of trust, credibility and results for people to join.
We cover 2 more community types and explain what is the right one for you in the full edition, sign up here: https://www.playstack.co/playstack-newsletter
Worth Watching
Part of what I do daily is consume a lot of content and here are some of my favorites:
Learn to grow and monetize your YouTube
Want to work with me to grow your business?
1) Playstack Accelerator (Do-it-for-you) – Your YouTube agency for business growth
If you’re a 7-8-figure founder or agency that wants to grow your YouTube channel, membership, and course — I’d love to work with you.
2) Playstack Mastermind (Do-it-with-you) – A highly vetted community and coaching program
For 6-figure+ founders and channels, join an exclusive group with 5,500,000+ total subscribers.
3) Sponsor this newsletter
Get access to founders, agencies, course creators, community builder and more...