Paid advertising on social media channels is an effective and immediate way to get started with online promotions. The reach they provide is immense and targeted filters allow for reaching a very specific demographic, which increases the chance for conversion. Meta (Facebook) has over 2.98 billion active users and is one of the most popular social media channels for running advertisements. But to get your posts seen on Facebook, you’ll have to engage your audience through paid advertising.?
Benefits of Facebook Advertising
- Facebook data allows you to target users by specifying demographics like age, gender, and location. It also boasts of various lifestyle-based targeting options like interests, education or job history, major life events, etc.
- Facebook is a very powerful medium that can generate a great ROI. According to a survey of US retailers conducted in 2020, 41% see the greatest return on advertising spend (ROAS) from Facebook Ads.
- Since Meta is the parent company for both Facebook and Instagram, it becomes easy to simultaneously run ads on both platforms thereby reaching a vast audience easily.?
- Facebook offers some great tools to track performance, measure campaign success, and gauge reach. With the data updated in real-time, you can change campaign parameters anytime to be successful.
Here’s how you can get started with creating a Facebook ads campaign:
- To use Facebook ads for your business, you need a Facebook account, a verified payment method, a Facebook page or need to be an admin, editor, or advertiser on someone else’s page.?
- Facebook Ads Manager is a tool used to run all of Facebook’s advertising campaigns. Head to the Ads Account Page where you can access your account needed for running the campaign. There is also a Facebook Ads Manager app available for Android and iOS.
- Next, navigate to the “Create Ad” section and select the objective of your campaign. These objectives generally fall into 3 categories of Awareness, Consideration, and Conversion.
- ?After selecting your ad objective, it is now time to choose how much you want to spend on your ad campaign. You can set your budget either on a per-day basis or a total amount for your campaign.
- Defining your audience is crucial to ensuring the success of your Facebook ads campaign. You can customize your audience based on demographics such as location, age, gender, language, interests, behaviour. Further, you can customize targeting using custom audiences by retargeting people who have already interacted with your brand.
- You can select the placement of your ad and decide where it appears to your audience. Facebook recommends using automatic placements that enables Facebook to optimize placements for your ad. However, you can also select your ad placement.
- You can create a Facebook ad by using an existing post or creating a new ad. Ensure that your image and copy are enticing enough to attract your audience and lead to successful conversion.
- Once you click on the “Publish” option, Facebook will review the ad to make sure that it doesn’t violate their community guidelines. Once the ad is live, you’ll receive a confirmation email from Facebook.
Once you nail the basics, you can get started to see what works best for your brand. Combining the best of technology and the latest market trends, Citytech builds custom-SEO plans for your business that deliver exceptional results. You can view our different SEO plans from https://citytechsoftware.com/seoplan.html We aid you in creating a successful digital footprint by creating a robust Facebook ads campaign.
