Get Smart With Superminted ??

Get Smart With Superminted ??

Fresh Off The Press

1. Booze and Robots: Tito’s Spokescart Puts The Focus On Products???

2. Sex Sells: Calvin Klein’s Tried And Tested Approach To Marketing???

3. Turning The Tables: IKEA Pokes Fun At Pretentious Advertising????


Hey everyone, your resident Superminted Intern here!

“Wait, what? WHERE’S JEREMIAH?!” ?

Calm down! Our beloved Chief Video Officer Jeremiah has entrusted me with the sacred duty of preparing and sending our weekly newsletters.

Of course, he’ll still be peeking over my shoulder now and again but rest assured I’ll gladly take on the mantle of Newsletter Hero.


Pop Quiz: What’s The Difference Between “Brand” And “Branding”?

Yeah, when they asked me that I was like:

Luckily, Superminted has its very own Principal Brand Consultant to give us her expert opinion!

Eager as ever to share her insights, our in-house expert and all ‘round Brand Genius is launching?her series of Branding Masterclasses. What originally began as personal musings in 2020, has now been relaunched with major updates to reflect the evolving media and consumer landscape.

Head on over to our Insights page and check out the first part of Nadine’s Branding Masterclass to understand all the nuances between “brand”, “branding”, and “brand identity”.


Spreading The Love?For Local Brands

Superminted champions local brands. As part of our ever-expanding Superminted-verse of content, we’re always looking for ways to flex our creative muscles and see things from a different perspective.?

Oh yeah, we're pumping out content alright.

Once a month, we’ll be examining a noteworthy brand as voted by the Superminted team.Our award-winning brand strategists will dissect the brand – what we think works, what can be improved, and give you guys our verdict on why it’s hot (or not).


Got A Brand You’d Love To See Featured?

If you have a local brand you’d like to show some love, feel free to drop us a message!

Likewise, if you're curious to see how Superminted might reimagine your brand, our DMs are always open ??

We just need to know:



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