Get Smart with Social Media Training

Choose a Social Media Training Workshop and #GetSmart today! Workshops last for 90 minutes and are billed $90 via Zoom.

What Social Media Platforms are Best for my Business to use?

In this workshop, I’ll discuss what’s unique about each of the main social platforms: LinkedIn, Google My Business, Facebook, Instagram, Twitter and possibly Pinterest. This workshop is designed to help you understand where to spend your time, talent and resources most effectively when creating your digital marketing strategy. I’ll also provide a few tips & tricks for posting, tweeting and pinning online. You’ll leave feeling comfortable and confident using these fun social media tools to connect with your fans, followers, friends and family.

What is my Social Media Marketing Strategy and How do I Manage it?

A successful digital marketing strategy is a must in today’s online world. Your strategy helps validate your brand, builds a strong presence, ensures your business goals are supported, allows for creativity that resonates with your target market, maintains consistency in your posting. Your strategy should result in more likes, more shares, more traffic and more conversions. Online scheduling platforms like Later, Hootsuite and Sprout Social are the go-to way to manage your online presence and will save you hours of time.

Get noticed online with Robust, Compelling Content for your Social Media Patforms

Consistent posting to social media platforms, and engaging with other profiles, must be part of your digital marketing strategy. In this workshop, we’ll discuss why you want and need to create compelling, attention-grabbing content that will inspire and engage your audience. What do you know that your fans don’t? Write about it! What’s new in your business and how will it impact your readers? Tell them! What inspires you? Post about it! We’ll also discuss how to source copyright-free images, how to follow trends, and how to be an excellent storyteller!

What are the Benefits of Having a Blog on my Website?

Blogging is?an amazing way to drive traffic to your website and increase your SEO. The more you blog, the more content the search engines have to crawl and index. A blog with useful content shows your audience and customers that you are a trusted source and is an ideal way to start conversations. Blogs also offer evergreen content for your site which you can share with your social networks. Blogs are also an excellent addition to include in your company newsletter. Blogs are a stage to showcase your products and services with how-to’s, DIY ideas, virtual tours, recipes, etc. You can use words, photos and videos in a blog that adds engaging and fresh content that conveys your brand personality.

Bootstrap Marketing for Business Owners – 50 proven marketing tips

Enhance your small business toolbox with free or inexpensive marketing options to help your business grow and flourish. This workshop helps you find your voice in the digital world with do-it-yourself tips for promoting your product or service via websites, blogs, videos, events, contests, giveaways, causes, reviews, visitor posts, newsletters, lead or landing pages, and social media platforms. Effectively present your product or service to key media and e-news outlets via press releases, media advisories and public service announcements.

Marketing Tips for Promoting your Business during the Holidays!

What’s your plan for promoting your business during the holiday season? Have you used product demos? Product review videos? How about a behind-the-scenes live stream? Consider creating urgency with a limited-time promo code. What about offering a giveaway, a hashtag challenge or a caption-this-photo contest? Have you heard of a “countdown timer” or a pop-up sale? Join this workshop and discover unique and effective ways to market your business online this holiday season.

Storytelling and the Poetry of Social Media

Our personality is born out of stories, so, storytelling is a natural tool to help build your audience and increase your conversions. Captivate your target market by making emotional connections through storytelling. Visual stories and corporate storytelling can connect the dots and get people to actually read your great content and take action.?Share your message in a fresh, new way; not necessarily by writing poetry in your posts but rather by including words that have sounds, that evoke emotions, that connect people on a global scale. This style of short-form inspirational posts grabs more fans because the words are easier to connect with than traditional marketing copy.

Businesses! Learn to use Facebook’s Creator Studio and Business Suite!

Creator Studio and Business Suite are free tools offered by Facebook which bring together all the tools you need to effectively post, manage, monetize and measure content across your Facebook and Instagram Business pages from one place. It also allows you to see audience insights and actions taken on your posts or videos. Anyone who manages a Page can use Creator Studio to share posts, videos, offers, events and more. You can also schedule posts, go live, or advertise your business via Creator Studio. Join this dynamic online class and give your Facebook and Instagram pages the attention they deserve.

Learn how to create robust, compelling content for social media platforms

Consistent posting to social media platforms, and engaging with other profiles, must be part of your digital marketing strategy. In this workshop, you’ll learn how to create compelling, attention-grabbing content that will inspire and engage your audience. What do you know that your fans don’t? Write about it! What’s new in your business and how will it impact your readers? Tell them! What inspires you? Post about it! We’ll also discuss how to source copyright-free images, how to follow trends, and how to be an excellent storyteller!

Does your Company need Publicity? Do you have a story to tell the media? Learn the ins and outs of crafting a press release.

If you don’t tell your story to the media, who will? A press release is an ideal way to reach reporters and editors at magazines and newspapers who are always on the lookout for interesting stories, people and adventures to write about. Learn how to write a newsworthy press release that will get your product, service, cause, or idea the attention it deserves. We’ll also discuss how to distribute your press release. You’ll leave with a solid understanding of how to capture the media’s attention.

Create Eye-Catching Images for Social Media with Canva and make your Posts Pop!

Canva is a free program that allows you to create striking social media posts fans, followers and friends will rave over! You’ll learn to design stunning, one-of-a-kind images to include with your content. Each design takes five to 10 minutes to create. Include attention-grabbing images and graphics with your content as it’s a sure way to increase your online visibility. Your designs can then be shared on all of your social platforms, your blogs, newsletter and website. No design experience is needed.

Facebook for Personal Use

If you’re new to the world of Facebook, you’ll love this informative, hands-on class that lets you delve into all those things you wish you knew about how to use Facebook!?Learn the ins and outs of using Facebook for your personal use. Everyone in class will friend one another’s accounts and we’ll link, post content, add photos, add videos, add tags to photos and people’s names and use hashtags (and explain what they are!). We’ll also learn how to comment on posts, share posts and edit and delete posts.

Twitter Time! Join the Twitter Revolution!

Twitter is a microblogging site that limits posts to 280 characters. Twitter allows you to share your thoughts and actions in real-time. News breaks faster on Twitter than anywhere else online. You’ll learn to tweet using hashtags, links, photos and video images. You’ll discover how to follow people, how to tweet, re-tweet, like and love tweets and more. Twitter is super easy to use on a mobile device or a laptop and with its easy-to-use software; you’ll soon be tweeting along with the Twitterverse!

Facebook Marketing: How to use Ads, Groups and Events

Maximize your Facebook Business reach and engagement as you capitalize on the use of ads, groups and events. You’ll finally understand why only certain people see your posts and how you can find and reach more people with these tools. Ads help you target potential clients by location, interests, likes and connections. Events take your company to the next level as you invite new and future fans to your store opening, yoga training, musical event or birthday party. Groups are an additional marketing tool that allows others to rally around your brand, product, service or idea. Creating and joining groups allows you to connect and reach with like-minded others

Learn how to use Instagram and Join the Fun!

Instagram revolutionized photography with an engaging and simple social platform that allows photos and videos, stories, reels and even Instagram TV. Learn the ins and outs of using this easy-to-use mobile platform with its colorful and unique filters, boomerang, superzoom and hands-free options. Connect Instagram to Facebook and learn how to cross-post. Add to your “story”, use hashtags and tags, utilize shopping features and more. This beginning class offers tips for personal and business use. Instagram is a mobile app only so download the app before class, create a profile, bring your phone to class and follow along in real-time!

How to Create an Informative Newsletter

Among the obstacles a business confronts is finding a cost-efficient way to market its brand to a wider audience. That’s where email marketing comes in. An effective email marketing plan is key to promoting and growing your business, making authentic connections with your customers, and potentially increasing revenue. There are many program options to choose from but all offer “drag-and-drop” templates that make it easy to design beautiful, personalized and meaningful email campaigns. These targeted campaigns have the potential to direct traffic back to your store and generate more sales. We’ll also discuss what content to include in your newsletters and how often to send them.

Get on the Map with Google My Business!

If you’re not listed on Google My Business, the likelihood of your website appearing when someone does a Google search is slim. GMB is the go-to way to increase your organic search results and get found online. It’s all about search engine optimization (SEO). This free and easy business tool will help you manage your branding and online presence. This is more than just a free listing and a dot on a map; it’s a fresh new way for your business to shine online. Posting to GMB and sharing content and videos will increase the likelihood of your business being seen when someone does a Google search. GMB allows you to share content, photos, events, offers, news, and more. You can even ask for Google Reviews (which are golden!). GMB also provides detailed analytics so you can pivot your marketing campaigns or congratulate yourself when they’re working! Join today and get on the map!

Captivating Content Creation for Websites that Convert!

What does your website say about your company? Is your branding consistent? What’s the message on each page? Are you using calls-to-action? Do you have a newsletter sign-up, a lead magnet, a way to capture contact info? Are your social icons included? Is there an obvious way to reach you? Is there rich content on every single page? Are you using customized graphics? Featured images? Is your site search engine optimized? We’ll find the “gaps” in your website and discuss ways to “fix” them.

Insta-Fun with Instagram

Instagram is owned by Facebook and is the fastest-growing social media platform today. Get the low-down on using this fun and easy-to-use mobile photo-sharing platform boasting a dozen colorful and unique filters, and boomerang and superzoom options. Connect Instagram to Facebook and learn how to crosspost. Write your “story”, use hashtags and tags, utilize shopping features and more. This beginning class offers tips for personal and business use. Instagram is a mobile app only so download the app before class, create a profile, bring your phone to class and follow along in real-time!

What are the Most Effective Ways to Stand Out on LinkedIn?

LinkedIn is no longer “just” about networking for jobs. It’s an incredibly savvy platform that allows you to brand yourself, give and receive recommendations and endorsements, and make authentic connections with colleagues and like-minded others. By far, one of the biggest reasons for using LinkedIn are the benefits that publishing articles and posting updates to your profile can bring. Posting updates and articles is an effective way to voice your opinion, enhance your credibility, or simply to let your connections know about upcoming events.

Social Media Training Workshops will help your business grow! Training workshops are held online via Zoom. Each workshop is $90 for 90 minutes. I look forward to working with you. Jules

Jules Marie | Certified Social Media Manager | Call me! 303-478-7863

ABOUT JULES MARIE

I’m a certified social media manager. Let's craft a marketing strategy and put it into action. I'll write your social media posts and ads, your website content, blogs, or newsletters. Get started today!