?? Get a seat at the table
Hey, Game Changer! ???
Getting a seat at the table isn't a walk in the park.?It can be a daunting task that takes time and a strategic approach to each conversation you have.
In an attempt to find the best tactics for establishing your position and decision making authority, we brought in Kyle Lacy , CMO of Jellyfish , to share his advice.
Here's a sneak peek of 4 tactics you can use to get a seat at the table:
"Start a revenue handbook, which is basically a manifesto of all the processes that the team has to go through. Use it as a contract between sales, marketing, and CS to say, here is our approach to go to market and we're all going to agree on it." - Kyle Lacy
NEXT UP ON GAME CHANGERS
[JANUARY 16th] Winning the market: Mural's Enterprise GTM Strategy ?? Feat. Samantha Goldman , CMO at Mural
[JANUARY 18TH] AI & GTM strategies that will accelerate your impact in 2024 ?? Feat. Lara Shackelford , Head of Global Product, Industry & Segment Marketing at 英特尔
[JANUARY 25TH] The Genisis of Surv-AI-vor: The playbook for hosting the ultimate B2B game show ?? Feat. Molly Bruckman , Head of Growth Marketing at Mutiny
OTHER NEWS
[Hot on Social] Is your CEO too busy to post on LinkedIn? Here's how to make it happen using MJ Smith 's advice from CoLab Software !
[2024 Kick-off] Last week we kicked off 2024 with the marketing community to learn about the strategies & predictions that'll drive revenue this year. Watch the replay, here.
See you next week ??