?? Get a seat at the table

Hey, Game Changer! ???

Getting a seat at the table isn't a walk in the park.?It can be a daunting task that takes time and a strategic approach to each conversation you have.

In an attempt to find the best tactics for establishing your position and decision making authority, we brought in Kyle Lacy , CMO of Jellyfish , to share his advice.

[Watch the replay]

Here's a sneak peek of 4 tactics you can use to get a seat at the table:

1. One team, one dream: Bring together marketing and sales into a single GTM team, rather than categorizing them as distinct departments. This allows for better alignment, transparency, and seamless communication.
2. Create a united strategy: Adopt a unified strategy that everyone within your company is aligned on. Even if the strategy involves various stakeholders and teams, you'll have an established path that everyone can follow and execute on.
3. Own pipeline: Marketing should always be looking at pipeline as a core KPI. Owning the sales pipeline number helps bring in deals that are truly valuable and have a higher potential of closing compared to generating MQLs – which can be a slippery slope into generating low-quality deals.
4. Quickly execute: By creating a team structure and leveraging your budget effectively, you can move faster and roll out time sensitive campaigns with limited barriers and bottlenecks. Hiring contractors, particularly in content & web production, is a great way to do this.?

"Start a revenue handbook, which is basically a manifesto of all the processes that the team has to go through. Use it as a contract between sales, marketing, and CS to say, here is our approach to go to market and we're all going to agree on it." - Kyle Lacy

NEXT UP ON GAME CHANGERS

[JANUARY 16th] Winning the market: Mural's Enterprise GTM Strategy ?? Feat. Samantha Goldman , CMO at Mural

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[JANUARY 18TH] AI & GTM strategies that will accelerate your impact in 2024 ?? Feat. Lara Shackelford , Head of Global Product, Industry & Segment Marketing at 英特尔

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[JANUARY 25TH] The Genisis of Surv-AI-vor: The playbook for hosting the ultimate B2B game show ?? Feat. Molly Bruckman , Head of Growth Marketing at Mutiny

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OTHER NEWS

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[2024 Kick-off] Last week we kicked off 2024 with the marketing community to learn about the strategies & predictions that'll drive revenue this year. Watch the replay, here.

See you next week ??