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Aravinth R
49k+ leads generated, $28M+ revenue driven, and 6x MER | Host of AravinthX Podcast Show
Brutal truth: You’re burning money on Meta Ads and calling it “testing.”
I know that stings. But let’s be real.
If your ad campaigns only work when you spend more, you don’t have a strategy—you have a donation box for Meta.
And that’s why you’re stuck.
At ?1L–?5L/month ad spend, you’re struggling. You’re chasing CTRs, optimizing budgets, trying new creatives, and still not seeing consistent ROI.
You’ve built yourself a high-spending gamble.
I get it. You think:
? “Meta Ads don’t work anymore.”
? “I just need to scale my budget.”
? “I need a new hack to beat the algorithm.”
I used to believe the same.
Until I realized my campaigns weren’t working because I was stuck in outdated strategies.
The advertisers scaling past ?10L+/month? They don’t just increase budgets. They play the game differently.
They understand what really drives conversions on Meta.
And it all starts with breaking the old mindset.
When I admitted the truth, everything changed:
1?? I stopped making “ads” and started making content.
I shifted from polished, overproduced creatives to raw, native-style content that blends into the feed. Instead of “BUY NOW” ads, I told stories. Engagement shot up.
2?? I started using AI-powered video ads.
Meta’s AI is no joke. It creates multi-scene videos from static images. I let AI build variations, tested them, and watched CTRs climb.
3?? I embraced the "Ugly Ad Strategy."
The best-performing ads don’t look like ads. They look like viral posts. I used screenshots of tweets, simple text posts, and meme-style creatives. The result? Lower CPMs, higher reach, and better engagement.
The result? My campaigns flipped.
More engagement.
More conversions.
More profit.
Instead of fighting the algorithm, I worked with it. And my Meta Ads started scaling profitably.
Now, here’s the Meta Ads Success Test:
? Are you running ads that look like organic content?
? Are you using AI-powered dynamic creatives?
? Are you testing multiple hooks instead of just changing colors?
? Can your ads convert without retargeting?
If you answered no to any of these, it’s time to rethink your strategy.
Remember: Your Meta Ads won’t scale until you stop running ads like it’s 2018.
Make 2025 the year your campaigns actually work.
P.S. Want to unlock the fastest way to scale your Meta Ads?
Get into rooms with advertisers who are already doing it.
Learn from marketers running ?10L+ profitable ad campaigns every month.
I’ll be there, and so will other marketers ready to level up.
Are you?
Senior Consultant - Digital Marketing at Capgemini | Technical SEO, Content Curation
2 周The more you pay the more you get (more impressions) no point of spending lakhs in running ads unless the content and the context is relevant for the target audience. That's True. I wrote a short story about the evolution of digital platforms ?? https://shorturl.at/gQzE7