Get it Right - Right Message, Right Person, Right Time

I love my job! It’s great to help businesses finely hone their marketing strategies and improve their profit margins by passing on the golden rule of Direct Marketing:

The Right Message, to the right person, at the right time!

It helps businesses to:

·???????Market more effectively

·???????Market more productively

·???????Avoid the SPAM trap

·???????Make the marketing budget go further

·???????Maximise on the Return on Investment

Breaking Down the Direct Marketing Message

Getting the right message out there to you prospects is worth taking time over, in order to reap the benefits most effectively. So, I thought it would be helpful to look at that in a bit more detail.

Top Tips for the Right Message

Grab their attention – Make sure the initial headline draws them in, otherwise the rest is wasted. Remember, you only have one line to make them want to read on, whether that’s at the top of the letter or the subject line within your email. If that doesn’t appeal, your message will end up in the recycle bin before it’s even been read!

Be engaging – It is time well spent to craft your message properly. Think about the profile of the person you want to engage with. What kind of person are they? What do they do? What might their interests be? Explain how they will benefit from your product keeping it succinct and informative. Think of your direct marketing messages as the start of a conversation or relationship.

Be Informative- Create educational messages as this helps to install customer loyalty and build trust. More importantly if people get value from your marketing messages, they are more likely to continue to read on and subscribe. They will learn tips and tricks and best practices that will provide them with more value to ensure they get the maximum out of your product or service.

Be personal – Even if parts of your marketing are automated, there is still plenty of scope to be personal. Again, think about the type of person you are addressing. Addressing that person by name is important but beware of being overly familiar or casual in tone – it tends to be a turn-off to the reader. Make sure the recipient can also see the personality of you and your brand – people buy from people and brands they like and trust. Tailor your message to their industry or location – it may take a while longer, but if you make reference to certain industry specific terms or facts about their locale, it shows care and knowledge, both of which express great professionalism.

Have a great offer – Have a think about how you can tie in your message with what’s going on in the world that might be of interest. Explore how you can make your promotions and special offers seasonal, topical and relevant (for example; ‘the cost of postage has just gone up again. Luckily we offer free delivery on orders over. . . .)

Segment your data – Data segmentation is a very effective way to make sure you are getting the right message to your customers. Organising your contacts by various means, such as buying preferences, allows you to craft the message that will most interest them. It is also a great way of letting your customers know what else you do (for example; ‘we hope you are pleased with your bedding set. Did you know we now have a range of matching curtains?’)

Build the relationship – What would you like the recipient to do when they have received your message? Enquire further? Subscribe? Buy? Pick up the phone? Be clear about the next step options and make it easy for the recipient to do it.

Not everyone who receives your direct marketing message will immediately buy from you. They may have interest in you but they are not ready. If you continue to keep in touch with relevant information and build the relationship between your prospect and your brand, you are much more likely to make a sale and achieve a good ROI on your marketing investment.

I’d love to get your feedback on what I just shared with you, so please, go ahead and hit reply to this email and let me know your thoughts!

For more helpful hints and tips visit https://databubble.co.uk

Enjoy the rest of your day ??

Joanne & Steve Clayton

PS. Click here https://bit.ly/3ljPXa3 to book your free 30-minute strategic marketing discovery call