"Get a 'Return on Relevance' with Native Advertising

Would you stop scrolling when you would pass by your ads in the LinkedIn? newsfeed? No. Probably the reason is that your ads are way too commercial. This makes them irrelevant to many scrollers who do not feel an immediate need.

I recently shared a brief post on LinkedIn? about this: commercial advertisements on LinkedIn? aren't worth the investment. However, native advertising turns out to be a successful marketing tool, in fact, it's booming business.

Read on to learn what native advertising is exactly and why it's a smart way to promote your brand.??

Would you like to read the article in Dutch? Click here: https://wingeracademy.be/2024/03/19/investeer-in-native-advertising-op-linkedin/

Would you like to read the article in French? Click here: https://wingeracademy.be/fr/2024/03/19/obtenez-un-retour-sur-pertinence-avec-la-publicite-native/

Advertisement in a 'Content Coat'

Native advertising on LinkedIn? can be seen as a mix between an advertisement and a regular post. Its form and style match the other posts in the LinkedIn? newsfeed, making it hardly noticeable as sponsored content.

Effective native advertising however engages the reader with interesting stories and subtly links to your brand, allowing your target audience to get to know your company and content in a quality manner.

In-Feed advertising

Have you noticed that every 2nd, 6th, 10th, 14th, etc., post in your feed is 'promoted'?

Yes? If so, it looks like you, like many LinkedIn? members, have mostly irrelevant commercial ads in your feed.

No? Then the sponsored posts are discreetly mixed with the non-paying posts.

And that's precisely the power of native advertising. By promoting a 'regular', content-relevant post with an advertising budget, your advertisement doesn't come across as 'commercial'.

Your customers and prospects feel like they're naturally encountering your brand when they see your sponsored post.

Stand out in a smart way

The way we use the internet has changed considerably over the past 10 years. We're increasingly browsing on mobile and exchanging a lot of information via social media.?

It's logical that the way we advertise changes too. Banners were the rulers of online ads for a long time. But as we browse more, we also start to shield ourselves from blatant advertising like display ads.?

We embrace authentic stories and human connection.

Addressing Ad Fatigue

You've probably experienced it too: ad fatigue. You get bored or even annoyed at seeing advertisements. You actually want to see as little advertising as possible. After all, you're on social media to be inspired, not to have products and services shoved down your throat all the time.

Native ads offer a user-friendly solution to this ad fatigue: they have inspiring, relevant, and editorial content, so they don't tire your target audience. Moreover, well-thought-out native advertising engages and activates your audience.

Benefits of Native Advertising

A native ad has all the advantages of commercial LinkedIn? ads but is much more appreciated by your target audience. If you manage to create inspiring and relevant content, you'll get significantly more return from your advertising budget with native ads.

• Native advertising is less intrusive than commercial advertisements
• Relevant content leads to more engagement
• Native ads have a higher click-through rate (CTR)
• Native advertising helps you build an expert status in your field
• They are seen as more trustworthy than commercial ads
• They are suitable for both conversion-oriented campaigns and brand awareness
• They offer precise targeting options (geographic, by age, etc.)
• A native ad typically costs less per conversion than a commercial advertisement

And last but not least, They make sure you get more return on your content efforts.

Native advertisements make sure you get more return on your content efforts.

Tips for Powerful Native Advertising

The most important thing to keep in mind when creating a native ad: relevance is key!?

Ensure your content is valuable and provides the information your target group is looking for!

Also important:

• Make sure your first words, shown in the preview, are tempting. Choose the right words to create a positive association with your brand.
• Naturally, the underlying content must also be interesting and relevant. The user is not looking for a sales pitch but for inspiring information and compelling storytelling. This applies to both ads that lead to an article and to a video.
• Subtly link to your brand. Tap into current events, and position yourself as an expert.
• Be original and unique, there are enough dull brands already…
• Write for people, by people. Ensure your target audience feels a connection.
• Avoid one-offs. Trust is not won in a day. By consistently addressing a particular topic and providing relevant answers to the questions your target audience struggles with, you create 'thought leadership'. Think long term!

Give First, Then Receive

Native advertising is truly successful when you first give something to your target audience before taking something. You offer your target audience something in the form of relevant, authentic content, and from there, the desired results follow. Giving is the superpower of native advertising compared to 'flat' advertisements, which directly want to sell.

So, now you know why I'm such a big fan of native advertising.

If you're also convinced of the power of inspiring, relevant sponsored content, but not sure how to start, feel free to reach out to us.

We'd be delighted to create advertisements that make your brand shine, will turn LinkedIn members into fans and will transform you into a thought leader. ??

Goodbye to dull commerce, hello to delightful stories! ??

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