Get Real Results for Your Business
When you invest in marketing for your brand and business you expect to see some actual results. I have heard multiple horror stories from owners and managers how they put money, sometimes in the tens of thousands, only to experience little or no financial return.
Now marketing is not an exact science. However, it does have some basic rules if followed will most likely lead to success in creating awareness and revenue. Here is an article that goes into detail about the fundamentals of marketing.
Your marketing team should be able to explain to you what they are doing in plain English. Don’t allow yourself to be swept up in Gobbledygook. Take a look, at this article that explains some of the common terms used in marketing.
If you pay attention to these three key indicators your marketing will begin to develop traction and return some revenue and cash flow.
1. Marketing Plan:
You should have a detailed and unique marketing plan. Your brand, business, and story are unique. Your plan should be as well. Developing the right strategy is important and you should lean heavy on your strengths and what differentiates you and your competition.
2. Goals:
You need to set goals that you can quantify. For instance, if you want to close $5,000 in business a week and you have a closing rate of 10%. You will want to set a goal to have 100 qualified leads of an average value of $500.
Your marketing team should be able to and willing to give you a detailed weekly report on how they are progressing.
3. Results:
Marketing is not an exact science, as we said earlier. Therefore, it is imperative that you evaluate your progress on an ongoing basis. By evaluating your efforts and the results you have achieved you will be able to fine tune your marketing machine. This will allow you to focus on activities that are bringing you revenue and results while eliminating what is not working.
I hope that you find the success you are looking for. Here is another great article about the essential members of your marketing team. We hope you have all-star players on your team. If you would like a free evaluation of your marketing plan and goals, please contact my team at Ironrod Media. You can call us at (385) 225 5997 www.ironrodmedia.com