Get Ready To Take Your Business Live In 2016

Why Should I Go Live?

While the savviest business owners, internet marketers and technologists will no doubt be well aware of the growing status of video streaming, this is nevertheless a relatively new field and an area that many won’t be well acquainted with yet.

Look for advice on marketing a business, website, brand or affiliate product online and the advice will normally be to use:
? Search engine optimization
? Social media marketing
? Email marketing
? Content marketing
? Influence marketing
? Even video marketing…
But 'live video streaming' often doesn’t get a mention. It’s just too new at this point and as such, it’s not yet on everyone’s radar.

Now you may ask: If it’s not that well known, then surely it can’t be that big a deal… right?

Wrong!
In fact, the statistics and figures paint a very different picture of video streaming and demonstrate it to be very much on the forefront of marketing at the moment.

For instance, did you know that there are over 10,000,000 user accounts on Periscope? And if you add up all the footage on that app, it comes to over 40 years of footage already. Not bad for a company that was only launched in March 2015, with just 23 employees!

That tells you that Periscope is already massive and also that it’s very much climbing. If it’s had that many new subscribers in such a short amount of time, imagine how many it will have in a few years!

Certainly Twitter sees the potential of this platform; the company bought the app shortly after for the princely sum of $100 million. Twitter is generally pretty good at predicting market trends when it comes to social media.

Today Meerkat is in the top 100 apps in the App Store, rubbing shoulders with the likes of Facebook, Microsoft Office and Angry Birds.

Periscope has 2 million active users everyday, is enjoyed in 25 countries and is generally one of the most exciting up-and-coming platforms available. In its first month of launching, it was receiving over 60K Tweets a day.

And it’s not all about Periscope either. Meerkat actually launched around the same time and by the end of its first month it had 120,000 users.

YouTube has also been in on the act and when it streamed coverage of E3 in 2015, it managed to pull in an absolutely massive eight million viewers in just 12 hours (E3 being 'The Electronic Entertainment Expo' – a big gaming trade show).

Twitch is an app that focuses on streaming games footage and has 12 billion users at the end of 2014.

Blab has also recently launched in Beta and is already grabbing headlines with its unique take on streaming 'live conversations'. While it might be quite small right now, its engagement is fantastic: the average user spends 65 minutes a day watching content through the tool!

Talk about raw potential. In other words, all the smart money is on live streaming continuing to grow at this exponential rate. It could well be as much a part of everyday life as social media in a few years.

And now is the perfect time to get involved. This is a platform that isn’t yet saturated with business owners and marketers.

Right now, there’s a good chance your niche is empty or at least not completely overcrowded and with the right marketing message, you can easily stand out and put yourself ahead of the pack.

Even if it never takes off beyond its current popularity, it’s still a cheap, risk-free way to market that requires nothing more than a mobile phone.