Get Ready to Stretch and Flex in 2024

Stretch. S-t-t-r-e-c-h-h.? S-t-t-t-r-e-t-t-c-h-h-h.? How many of us start our days with words like these to loosen our bodies from a night of sleep?? I’d guess many do.

We stretch our legs, our bodies, our routines.? But how often do we – as insurance brokers and consultants – stretch our thinking about the products and solutions we offer customers? Do we market products because they are a comfortable fit for customers?? Or because they used to be a fit???

More than 50 million Americans – self-employed individuals, team members at smaller groups, employees at large companies – have health insurance plans that no longer fit their needs.? Think: If the average consumer only has $5,000 of disposable savings, why sell a plan with a $10,000 deductible?? If half of the workforce changes jobs every 18 months and changes where they live every 24 months, why enroll them in a plan that covers where they used to be… not where they are going to be?

”Skate to where the puck is going to be, not where it’s been.

• Wayne Gretzky

It’s time to think differently.? It’s time to stretch – our thinking and our products.? It’s time for a Boston Tea Party of sorts – throw out the past and dare to be part of a promising new day.

Old way of thinking:? Let’s buy an individual or group ACA Qualified Health Plan and then – maybe – we should buy an ancillary.? New way of thinking:? Let enroll in a flexible benefits plan that helps pay costs for all the real things we know will happen – bumps and bruises, check-ups, virtual mental health tune-ups, and then – let’s put the commodity catastrophic ACA plan on top, the one that protects us from what we hope never happens.?

That’s why FlexBenefits.co is launching. We are a mobile-first, customer and broker-centric company that is reimagining the role of health insurance.?????

• We are a team of disrupters and experienced insurance industry leaders who are creating flexible new products that stretch or shrink the price and benefits to fit a customer as they shift through life.??
• We are launching a crusade to make all ancillary products tax deductible at both the federal and state level.?
• You can super-size our plans – double the value of accident and illness benefits or put them on ‘pause’ by stop paying premiums when life shifts for a few months.?
• You can even choose your commission and fees package (within reason).?

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I’ve done this several times: Creating new solutions that become mainstream with the right team, imagination, discipline, and – most of all – right partners.??

Sign up here and start to Stretch. S-t-t-r-e-c-h-h.? S-t-t-t-r-e-t-t-c-h-h-h.??

FlexBenefits.co – A benefits revolution is coming.

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P.S.? There will be opportunities for ownership in FlexBenefits.co.??

tret