Get Ready to Sip on Memories: Campa Cola is Making a Comeback with Reliance!
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Reliance, the business empire headed by Indian?businessman Mukesh Ambani, has announced the comeback of the beloved Indian soda,?Campa Cola. After acquiring Campa from?Pure Drinks Group?in August 2022 for over?$2.7 million, Reliance is set to reintroduce the iconic beverage to the Indian market this summer.
Campa Cola
After being absent for over three decades, the iconic?Campa Cola,?Campa Lemon, and?Campa Orange?are making a comeback. The brand promises to offer the same nostalgic taste, but in a new contemporary avatar. Fans of the Indian beverage can look forward to savoring “The Great Indian Taste” from the 1970s once again.
According to a Reliance group spoke person, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment.”
According to market experts, the rebranded Campa beverage now has the potential to compete with beverage market leaders, Pepsi and Coca-Cola. The revamped product will be widely available across India, including at Reliance Retail stores, JioMart, and local kirana stores.
Read Full Article Here: https://businessconnectindia.in/reliance-to-relaunch-campa-cola/
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