Get ready for 2024 with effective B2B marketing pipeline strategies.

B2B marketers are often forward-thinking and are already developing marketing plans to set themselves up for success in 2024. If you don't establish a strong plan to generate leads and pipelines now, you will start 2024 behind your competitors. It's important to align your lead generation strategy with your potential buyers' budgets, as they are setting their budgets for next year now. The buying journey isn't linear and buyers move between buying stages as they research. Therefore, it's crucial to capture these buyers earlier in their journey and increase your nurture velocity.

If you wait too long to implement your lead generation strategy, your buyers will have more time to consider your competitors. Your buyers may only reevaluate vendors once a year or even less frequently, so it's important to proactively target your audience via a lead generation campaign before getting another chance to reach some buyers.

To improve your speed to lead, you should prioritize funnel efficiency. Starting with campaign design, generating leads with predictive intent data allows you to find buyers who are researching your solution now so that you can get in front of them at the right time. OneRoot ProTech uses a proprietary lead scoring model to elevate your most valuable leads, increasing your speed to lead. Ensuring your inside sales team has proper training in lead handling also allows you to break into in-market accounts earlier.

Efficient lead generation campaigns leave you more time to focus on other marketing goals. Finding a trusted lead generation provider can take the work of keeping your campaigns optimized off your hands. By starting your lead generation campaigns now, you can put the additional time and pipeline gained to use sooner. Whether that's reinvesting in your marketing strategy for 2024 or showing marketing's value to the business, a lead generation program with a strong ROI is a smart way to impact next year's revenue.

OneRoot ProTech can prepare your pipeline with leads that drive real results in 2024 and beyond. Put time on your side with lead generation that drives real results.