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Top 10 most shortlisted agencies for The PRmoment Awards revealed

We understand the importance of being shortlisted for an award for boosting agency morale, credibility and clout. The vigorous judging process of the PRmoment Awards, undertaken by a panel of esteemed PR professionals, ensures that campaigns are highly scrutinised under strict parameters.

Our awards are not limited to only the largest organisations, with an entry fee low enough to encourage entries from both small and large firms. It is?also a national PR Awards, with entries from across the UK.

Take a look at the top 10 most shortlisted PR agencies for The PRmoment Awards >

Gender disparity in PR made me a founder – now my agency works to accelerate action for women

The world of work for women in the UK — less bleak than it once was — is still a landscape rife with inequality and barriers to progression. The war for pay parity in the UK economy still rages on amidst deeply ingrained societal expectations for women to assume caring responsibility, while holding down a job.

In public relations, women have a fair level of representation across the industry, yet many are still facing challenges.

Read inspirational stories from six female PR leaders here >

Thanks to Hayley Knight , Jazz Gandhi , Laura Oliphant , Nicky Regazzoni , Rachel Chesters and Ella McWilliam for sharing their thoughts.

Crisis PR should put prevention at the forefront of defence

Picking the right PR agency for the job can be an arduous task, a fact evidenced by the existence of PRCA’s Matchmaker service.

Hiring a PR agency to deal with crisis situations is arguably one of the most important decisions to be made, but with so many services and agencies to choose from — how can you ensure you’re picking the right team for the job?

Jonathan Coad answers all of this and more in his most recent column.

Read more here >

The Career Edit: Why PR recruitment is a lot like dating

ICYMI: The PRmoment Podcast recently launched a new series, The Career Edit. Co-hosted by PRmoment’s editor Elizabeth Howlett and Dean Connelly , founder of PR recruitment firm LATTE , the series will delve into the biggest debates?surrounding the world of work and recruitment within the public relations industry.

Connelly and Howlett’s combined expertise in PR, recruitment, HR, talent and retention allows the pair to take an unflinching look at some of the main bugbears and barriers agency leaders and PR practitioners face.

Listen wherever you get your podcasts, or on our website here >

The Feb 2025 review of biggest UK PR pitches, mergers and acquisitions with Andrew Bloch

Listen to Ben Smith 's review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch .

The latest edition discusses the biggest pitch wins, mergers and acquisitions that the PR sector has seen in February 2025.

Andrew discusses how positive the PR sector feels right now, and also what PR in the UK is looking like so far in 2025.

Again, listen wherever you get your podcasts, or on our website here >

The PR industry's role in shaping ethical AI – and how we can rise to the challenge

Few innovations have impacted the PR industry like generative AI. With 75% of us now using it at work, it’s fundamentally changing our jobs, while becoming a regular feature of conversations both on and offline. But, as we embrace the benefits we must also acknowledge the ethical concerns AI brings to the table and the role PR plays in addressing them.

The numbers surrounding AI’s rapid adoption are staggering. ChatGPT's user base alone grew from 180.5m to 1.6bn in just a year, while DeepSeek has topped the app charts since it launched its latest model last month.

Read Sophie Kinsella , associate director at Forster Communications ' thoughts on how you can stay ahead of the curve >

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