GET PR FOR YOUR PODCAST

You've created a great podcast, but how do you get people to listen?

In this article, I'll share some tips on how to get PR for your podcast.

I'll cover how to create a press pack, what media outlets to target, and how to follow up.

Press Pack

Creating a press pack is a great first step to getting PR for your podcast.

A press pack is a set of documents that contains information about your podcast, such as:

• a description – you should be able to describe it in one line, then in a concise paragraph
• bios of the hosts – who they are, what their experience is, what you can expect to hear from them
• episode titles and descriptions – if you are launching your podcast I would include all the upcoming episodes but if you have been going a while you can talk about previous episodes that you think were especially good or explain what you are about

Press Release

Once you have all of that you turn it into a press release – this is your most precious press asset!

Make sure it has a snappy headline and includes a summary of the information from the press kit so that you have it readily available to send out.

You will include less information than the press pack docs to make it snappier then include the full information as separate files.

You will also want high-res images of the podcast artwork and the presenters.

Don't forget to include your contact details on the release in case journalists want to get in touch and also use hyperlinks to the podcast page, social media accounts and anywhere else you create a good impression.

Contacting press

With your press pack complete, you can start contacting media outlets.

When choosing which outlets to target, consider whether they would be a good fit for your podcast.

For example, if your podcast is about business, you might target business publications or websites.

Make a list of potential media outlets to target and use your detective skills to find journalists' emails, they usually have them on their Twitter bios but you can also guess them based on the company's email prefix.

Or contact them on LinkedIn or Twitter with an outline of the pitch and ask for their email address to send them the full info (I wouldn't send them everything on LinkedIn or Twitter in the first instance, it's a bit spammy).

Make sure your pitch is personal to that journalist and feel free to follow up after a few days to ask for feedback.

Good luck!