Get out of your comfort zone...

"Any progress takes place outside the comfort zone".

We all become comfortable with certain parts of our careers, but with comfort comes complacency, with comfort comes fear of trying something new.

This speaks to perhaps the most important fact of growth... you move forward and grow by pushing yourself to do new things, to take risks and to get outside your comfort zone.

Did you know that one of the most common fears is "the fear of change?" But for our businesses to grow, for us to grow as people, we must accept change and try new things. An agent can add light commercial to their practice, a lender can learn new products, salespeople that have always taken supplied leads can start to cold call and generate their own business... we can all change.

But the term "comfort zone" is so key to this discussion. Think about this...

• People stay in jobs they hate because they fear the change that comes with a new job or career.
• Just like jobs, people stay in bad relationships because the fear of dating or being alone is too much change.
• People even tend to go to the same restaurants over and over versus trying something new... even this change is too uncomfortable.

Comfort zones limit us. They hold us back from goals, prevent us from taking risks and in many cases hold us back from living our best lives. So today I have a challenge for all of us.

This is the time of year when we are setting our goal for 2024. This is the opportunity to push our goals to get us out of the comfort zone. Add more to your goals, go for higher numbers, add more prospecting into your plan... push yourself and change will be necessary.

Remember, the definition of insanity is "doing the same thing over and over and expecting different results."

So what will you do differently in the second half of 2024... how will you push your comfort zone?