Get Organised and Execute!

So we know where we are at now, what success we want, have set our goals and we even know who we want to talk to and what we need to be saying. So now comes the exciting stuff, getting our world organised to execute the work and then of course looking at our results. We all know from our elementary business coaching the first rule is what we measure we manage!

STEP 5 – Organise

This is the nitty gritty stuff of getting your world in order for people to come and look you over.

Customers are now more self sufficient researching whatever they need on the privacy of their own phone. Over 80% of us undertake some sort of self driven on-line research and are a fairly “warm” lead when we decide to make contact.    Dependent on the 4 Goals we will get clarity, purpose and claim your priorities as we address the following areas:

• Audit of your marketing literature, website and on line presence
• Set up relevant social media platforms and get them working for you, as a business to business company LinkedIn will be a major player and we will work on your headline and summary as a priority.
• Updating website to make sure that it is relevant and working to maximise the lead generation strategy (liasing and working with creatives as necessary).
• Start filling the vault of the vital content across your on-line presence – the gold of modern day online marketing.  Your Lead Generation can write the content from scratch, researching, writing, website content posting and publishing blogs and articles.   This is the evergreen gold that once it is done and out an ongoing asset that just keeps working for you.
• Creation of an elevator pitch statement that nails your business in 2 sentences max and invites further enquiry.
• Look at the creation of visual content including video and still photography.
• Organising and writing case Studies, pulling together social proof and recommendations which all form a major part of building your authority.
• Assessing the opportunities of a referral campaign.
• Look at opportunities for strategic partnerships.
• Further developing your relationship with your current clients – the most profitable sales of all.
• Manage testing out an automated lead generation routine as we get your house in order.
• SEO/PPC strategy, this is such a key resource and vital to your content creation as how you write your copy will effect your google rankings. But be warned stick to the process and compose for humans not robots. Write to your ideal core market and that will give you traction as they will consume it and hang around your pages, which in turn the algorithm gods will love and reward you for your great content by putting you in front of people who are looking for what you offer. Overtime by testing a measuring you find the balance of where organic SEO does the work versus the areas that need investment in PPC. GoogleAds is exciting and interesting and needs expert handling.
• Direct marketing work. Both phone and email can have a lot of impact on the prospects journey to purchasing from you and database building is an important part of any Lead Generation Strategy. Software wise I am a fan of Hubspot for all it offers even on the free version, Mailchimp is another great free platform.
• Training and engagement requirements of core team members so they understand the journey ahead and their part in it. This might be social media, telephone training, or countless other marketing issues which you may want to discuss.
• Identify further team members who are to be active on social media on behalf of the company (it might just be you) in particular LinkedIn, giving them a great system, answering questions and issues, helping each person create a great headline and summary and give them the confidence to get into action.

Step 6 – Results

Review, reassess, and action again! We will continuously review to make sure we are on the right track especially in the early day when we are feeling our way. Your business will feel so much different, you will feel in control and that you have a system and way of doing things as well as strong messaging.   A review might look at little like this:

What were the wins/loses?

Did you meet your goals? How was performance?

How do the 5 Numbers of Lead Generation look?

How was engagement with potential clients.

Where are the weaknesses where the conversion rates are lower than expected

How did we show up to the world?

What were the inhouse challenges, wins and losses

How did it feel to be working with me and my ANCHOR90 process and what benefits did it have to the company's pace and purpose

Where were we lacking in skill/technical knowledge/resources – what investment is needed?

I am Laura Greenwood of Your Lead Generation. Through my 30 years of marketing and running my own business I have developed the ANCHOR90 6-step system that I have used on a repeat basis to ensure that my business and now my clients' are continuously converting connections to leads with the strategies to convert leads to sales. I can plan "with you" for you to execute directly or you can enjoy the journey even more with a "done for you" campaign. Message me here on LinkedIn, email [email protected] or call 07703 520490.