Get Noticed on LinkedIn in 2023: 5 Tried and True LinkedIn SEO Strategies
Jon Rivers
Fractional B2B CMO for Hire | Social Media, SEO, Thought Leadership, Google Analytics Expert | Boosted LinkedIn Clicks by 500% for Microsoft Partner | Passionate About Growth Through Data Analytics
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Did you know that LinkedIn is more than just a job-hunting platform?
It's the ultimate social platform for B2B technology companies like yours, with millions of prospects and competitors at your fingertips.
But how do you stand out from the crowd and get noticed?
The key is to boost your LinkedIn SEO game.
As with other social networks, LinkedIn has its own search engine and algorithm, so you should understand how they work to compete with other businesses for visibility on the platform.
Fortunately, with minimal effort, you can make yourself and your organization stand out from the crowd on LinkedIn.
In this article, we'll show you simple tips to skyrocket your LinkedIn page's SEO profile.
Table of Contents:
Why you should care about LinkedIn SEO
Optimizing your LinkedIn page and posts for better visibility on LinkedIn search is known as LinkedIn SEO (Search Engine Optimization).
Like the methods used to improve website rankings on search engines, such as Google, LinkedIn SEO involves researching and including keywords that accurately depict the content of your LinkedIn page or post (such as industry-specific terms or product-related phrases).
This technique enables potential customers to find you quickly.
Why LinkedIn SEO is critical to success
By selecting appropriate keywords and optimizing your content accordingly (e.g. including them in titles), you increase the likelihood of your page/post appearing when people search for those keywords.
In the case of LinkedIn SEO, the goal is to use keywords that clearly convey the essence of a profile, company page, or post.
If your company specializes in social media marketing, for instance, you would want to use keywords that relate to your industry, such as "social media expert," "social media marketing services," and "social media management."
As numerous companies on LinkedIn compete for the same attention from the same customer base, LinkedIn SEO can make a substantial difference. Either your competitors will appear first in search results, or you will.
How LinkedIn SEO ranking factors work
Although LinkedIn has not publicly disclosed its SEO guidelines or official ranking factors, it is reasonable to assume that the platform employs similar criteria to well-known search engines like Google.
With this in mind, the following are some essential ranking factors to consider when optimizing your LinkedIn pages and posts:
The appropriate keywords: To rank high in search results for specific keywords, ensure that you have included them in your profile. However, avoid using high-value keywords that do not match your page, which can harm your page's performance. Furthermore, refrain from keyword stuffing, which involves overusing relevant keywords to manipulate the algorithm.
Page completion: A complete profile containing accurate information is more likely to be clicked on by your target audience than one with no picture, nothing in the "About" section, and outdated information about your product.
Frequent updates: Most search engines prioritize fresh content, which means that pages with recent updates and the latest information are more likely to rank higher in search results. It's a good practice to update your page frequently with company news, events, and other relevant information.
Spam: Search engines dislike spam, whether it's content overloaded with keywords but lacks value or material that attempts to lure visitors to suspicious links. If your page appears spammy, it's unlikely to rank well in search results.
Now that you understand why some LinkedIn profiles and pages rank higher than others let's look at how you can achieve this for yourself.
5 LinkedIn SEO optimization tactics for better reach and engagement
Improving LinkedIn SEO entails more than just utilizing appropriate keywords.
Here are a few additional measures you can take to enhance your page's SEO:
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1. Your headline should be your elevator pitch. First impressions matter; your headline is one of the first things people will see when visiting your LinkedIn page. Although it may be tempting to create a catchy headline, it may not be the most effective way to get your page noticed.
Instead, utilize keywords relevant to your company or industry to optimize your page's visibility.
Keep your headline brief and straightforward, and avoid stuffing it with too many keywords.
One or two relevant keywords should suffice.
2. Your URL matters. Did you know you're not obligated to retain your LinkedIn page's original URL?
LinkedIn assigns a default URL consisting of a string of numbers, similar to this example:
www.dhirubhai.net/in/company-123/9846378
To enhance your LinkedIn page's SEO, consider customizing your URL to incorporate a keyword relevant to your industry or use your company name.
Using your company could make your URL link look like this:
www.linkedin/company/marketeery
3. Think about optimizing your About section. With a maximum of 2,600 characters or approximately 371 to 650 words (depending on your phrasing), you can optimize your SEO to attract more prospects to your page.
Take advantage of this valuable SEO space by including trending keywords related to your industry.
To identify relevant keywords, you can use tools like Google Trends.
However, ensuring that keywords are natural and not forced is critical.
Use your About section to highlight what sets your company apart from the competition, why your product is an excellent option for potential customers, and how you've achieved your success.
You should also include a call to action to encourage visitors to engage with your company.
This could be an invitation to contact your sales team, follow your page, or visit your website.
Then, take the extra step of including those keywords in your writing.
4. Try to optimize your LinkedIn posts for SEO (and post them when your audience is online). While you may have already shared a fair amount of posts and reshared content, have you leveraged LinkedIn's Newsletter feature?
Crafting LinkedIn posts optimized for SEO and publishing them at the optimal time can significantly boost your page's visibility. These lengthy article posts enable you to host a blog through your company's LinkedIn page or personal profile, allowing you to delve deeper into industry-related topics than a regular post would.
Demonstrating your expertise can establish your brand as an authority in your niche, further enhancing your SEO profile. For instance, if your company specializes in ERP for non-profits, you could create articles about how ERP helps non-profits generate surplus revenue and allows them to give more back to their cause. But make sure to find topics in high demand and then optimize them with relevant keywords to make them more searchable.
In addition to publishing content optimized for SEO, it's crucial to post it at the right time to maximize engagement.
You can boost your posts' effectiveness by aligning each piece of content with a specific business objective and optimizing your posting schedule accordingly.
Takeaways for optimizing LinkedIn posts:
To learn more about how to improve your LinkedIn SEO, head over to the?full article here.
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I help ERP/CRM Partners tell the world how awesome they are on top media sites for our Microsoft Dynamics channel. ERP Software Blog, CRM Software Blog, ERP Cloud Blog. Passion Project: Channel Marketing Academy.
1 年Nice job making the insights very easy to understand and why they are important.
Everyone knew it couldn't be done, until someone came along who didn't know!
1 年Great and useful insights, Jon.