Get The Most ROI From Your Time – FIX YOUR PRICING! Join the Pricing in Digital Age program! ??
– Advisors: You should fix your pricing.
– You: I know. But it’s f**cking hard...
Pricing is more complicated and… MORE SOLVABLE than you think.
I’m launching the Pricing for Digital Age cohort-based program to help ambitious Founders and CEOs like you to build their own PRICING MUSCLE ?? and DRIVE PROFITABLE GROWTH!
This program will help you (finally) stop leaving money on the table.
Why should you trust me?
For 20+ years I’ve literally been obsessed with pricing strategies…
I wore many hats – starting in corporate (Nestle), then top consulting firms (Simon-Kucher, PwC), managing VC funds (Movens), PhD and lecturing at Stanford, and, most importantly, co-founding Fern Partners – a pricing and revenue management firm acquired by PwC in 2016.
I’ve seen a lot and went “full cycle” – from idea to exit.
Now, as Managing Partner at Movens Capital, I've assisted numerous founders in boosting their profits through gross margin and pricing optimization, generating over $250M in additional cash by refining their pricing strategies (source).
I’ve decided to pack THE SAME STRATEGIES, TACTICS and TOOLS I use with companies I invest in, into a world-class, cohort-based program. Join us!
?? Secure your spot at the best price now! ?????https://www.mshaped.com/pricing-apply
1???Own Your Pricing - No Consultants Required!
At the early stages of your company's growth, when yearly revenue is probably still below $10M, having a dedicated pricing team doesn't make sense. But neither does hiring an external consultant. It's not just about the hefty fees.
Look, external gurus are great at crafting pricing models in Excel. But when confronting them with tough questions, you’ll often hear: “it depends”.
They aren’t there when the HARDEST PART BEGINS.
YOU make risky pricing change decisions. YOU communicate with customers. YOU deal with the push-backs.
If there is one growth lever you should understand deeply, it’s pricing.
This course is like a flight simulator for Business Owners and CEOs. Through pragmatic processes, a DIY toolkit, and weekly projects, you'll tackle the most crucial pricing tasks yourself in just 4 weeks, adjusted to YOUR CUSTOM BUSINESS CASE, FULL CYCLE (from strategy to communication with customers) and WITHOUT EXTERNAL GURUS.
2???Pricing that Boosts Growth, not Destroys it!
You’ve hired a team of A-players – CTO, Head of Sales, Software Developers – they’re doing a great job. You can finally work ON THE BUSINESS, not IN THE BUSINESS. But let’s be honest, they will leave you without healthy profits.
Anxiety, 12+ hour working days, constant fear – without profitable growth, it will all come back to punch you in the face.
Fortunately, a well-executed pricing strategy can accelerate your growth.
3???Communicate Pricing with 10x Confidence!
“Dear Customer, as of 1st of July 2024 we’re changing our pricing […]”
Sending this keep you awake at night? ??
You'll learn how to effectively communicate the value of your product or service, both on your pricing page and in customer meetings.
You'll create an ROI calculator for your offering and, best of all (!!!), TEST DRIVE your new pricing pitch with peers and receive feedback from a top-notch Data Storytelling coach before going live (this course really is like a flight simulator).
Your new-found 10x confidence will become a game-changer for your business!
?? Secure your spot at the best price now! ?????https://www.mshaped.com/pricing-apply
How the course works
The program will start on September 30th and last 4 weeks.
Rather than a video course, we have decided to organize an interactive, cohort-based course in order to provide you with:
There are some topics where, without exercises and feedback, not much can be learned. Pricing is definitely one of those topics! By taking part in Pricing in Digital Age you are guaranteed to learn the most up-to-date material in the most effective (and exciting) way!
Community of 100+ Founders and CEOs
You’ll be learning in a group, not alone. You will join a vibrant community of founders, CEOs and pricing managers who work together during the 4 weeks of the course toward improving profitability of their businesses.
领英推荐
4 modules – from Persona-Pricing Fit and Value Metrics, to Solving Growth Problems and Communicating Value
On top of LIVE sessions and projects, you'll get 10+ hours of self-paced instruction. Access to the materials and recordings will be granted for 12 months from the start of the course. However, we recommend that you study in small chunks with the whole group, week by week.
??Week 1 – Finding Persona-Pricing Fit
??Week 2 – Defining The Right Value Metric
??Week 3 – Pragmatic Pricing Process
??Week 4 – The Art And Science Of Communicating Value To Customers
Projects + Feedback
You will learn by doing, not watching.
Reserve ~2 hours per week to work on assignments.
You will get continuous feedback on the course platform and during LIVE sessions. You'll know exactly what to do, and how to do it, and if you get stuck with something - we'll help you get back on track.
?? Measure customer willingness to pay using price sensitivity analysis.
???Collect and analyze feedback on your value metric and its’ thresholds.
???Build an ROI calculator for your product.
???Test your value presentation in a live demo.
???Get advice and feedback from a top-notch Data Storytelling coach.
LIVE Sessions every Thursday 5-7 pm London Time (GMT+1) / 9-11 am San Francisco Time (PDT)
During these in-depth Q&A sessions, you will receive help in solving specific problems and additional feedback for projects directly from me and special guests.
Certificate
Upon completion of the capstone project you will receive a certificate that you can add to your LinkedIn profile with a single click. The certificate will not be given to everyone! You will have to fight for it, but it will be worth it!
Program
?? Secure your spot at the best price now! ?????https://www.mshaped.com/pricing-apply
Lead Instructor
Maciej Kraus
I'm not your typical guru, and I don't believe in following one either ;-) Instead of giving you all the answers, I see myself as someone who guides you by asking the right questions on your pricing journey.
How to join?
Fill out a short survey and reserve your seat at the lowest price!
?? Secure your spot at the best price now! ?????https://www.mshaped.com/pricing-apply
IMPORTANT: Registration does not commit you to anything! This survey helps us gauge interest in the program and better tailor it to your needs!
Early-bird sale of Pricing for Digital Age will start on June 13 at the price of $990 USD – $500 USD lower than the regular price of $1490 USD.
By filling out the survey you will get the best price and an invitation to an online meeting for all interested participants!
Got a question? Our team is here to help!
?? +48 795 401 608
See you in the program! Can’t wait to meet you all!
?? Secure your spot at the best price now! ?????https://www.mshaped.com/pricing-apply
CDO@PWN | Mentor@Google for Startups | Founder@ProductCafe | Incubation Mgmt@Warsaw University of Technology
5 个月Maciej always a fresh, hot topic, espacially in the digital age
Analyste polyvalent, fort intérêt pour les données, les prix, l’analytique en général/disponible pour travailler/en formation DataCamp
5 个月And most of the time it’s undervalued in many businesses.
Konsultant zdrowia i urody ?? Anti Aging ?? Od?ywienie organizmu ??? Spytaj mnie jak zbudowa? dodatkowe ?ród?o ?????? przychodów ?? ?? Ambasador NourishTheChildren ??
5 个月"Pricing" ciekawa jestem jak mo?na poprawnie to s?owo przet?umaczy? na j?zyk polski. Staram si? unika? u?ywania obcoj?zycznych s?ów w naszej mowie ojczystej
?? Pricing & Profit Optimisation Guru ?? Head of Pricing at Movens Capital ??Partner at Movens Advisory
5 个月Great Article Maciej!
CEO CONTRACT Sp. z o.o. Tworzymy Dobre Biuro??Projektowanie i wyposa?enie biur ?? CEO Ergobiuro.pl Fotele Biurowe OnLine ?? Nagroda Najlepszy StartUp E-commerce 2022??
5 个月Maciej Kraus solidna i przydatna wiedza!