Get The Most Out Of Your PPC Campaign
Pay-per-click management is a vital piece of your overall internet marketing success. Your end goal is to earn leads with the appropriate audiences. But, when a PPC campaign isn’t hitting the mark you envisioned, deciding what the issue is can be complicated. Here are 4 suggestions to get the most out of your PPC campaign:
Don’t You Forget About Them
This may seem obvious, but it’s happened to many: you set up the campaign, and then leave it out to dry. Any campaign can drive traffic when starting out and being properly maintained to increase quality score, but if left unkempt, results may change. That being said, take care of your PPC campaigns. Our PPC team at 1SEO.com Digital Agency performs weekly updates on all accounts, creating reoccuring calendar reminders and diving into the metrics like click-through-rate, cost per lead, and cost-per-click, and more to ensure your campaign stays at optimal performance. .
Got Call Tracking?
Phone calls remain an important asset to any business, but how do they benefit ad campaigns? By installing a call tracking number, you’ll be able to see which channels are bringing you leads. Without understanding where, how are you able to see which campaign is profitable? PPC success stems from online conversions such as lead forms, e-mail sign ups, etc. Lucky for us, call tracking has evolved over the years. We are now able to track phone calls down to a keyword level. This dedicated number only appears on your website and will automatically forward to your company phone number. This is what separates average and extraordinary results.
Bidding Too Low
You need clicks when any campaign begins. If a competitor is outbidding you for the same keyword, your ads likely won’t be shown. You’ll be missing out on leads. Bidding too low at the start creates a snowball effect very early. If one company is bidding more than you as you start, their ads will get priority and better placement, even if it’s for your most important keyword. Start ad groups, find the ones that are most successful for your campaign, and bid appropriately. Set your max bid at a comfortable budget for your company. Google will never charge you more per click than your max bid, and if your competition stays low, you’ll be charged one cent more than their max bid. If you bid too low, your ads will never get seen.
Test for Success
If you never test, how do you know how well you are performing - it’s that simple. From ad copy, to landing pages and bidding methods, you should be runnings tests long enough to receive statistical data. Remember, trying ideas that don’t succeed are just as important. If you can’t see what is working for your campaign, how will you know what will win? Keep in mind that the initial goal of testing ads is to establish success, not profitability.
Our team of PPC Managers at 1SEO.com Digital Agency work hard to create successful and profitable paid campaigns for your business. They are constantly working to review strategies and tactics, and learn new strategies to make sure the campaign is running to it’s full potential.