Get The Most Out of Your Local SEO Content

If there’s one thing you absolutely need to know about Google, it’s that the leading search engine loves to shake things up – a lot.?

In fact, the idea of change and innovation is essentially the only thing that stays the same with Google’s approach, especially when it comes to writing SEO content for local brand awareness.

However, that doesn’t mean you’re moving forward completely in the dark.??

With a strong understanding of what it takes to get noticed on this front and a few savvy tips and tricks, you’ll be ready to take your little corner of the Internet – and the local shoppers associated with this slice of the web – by storm.

Breaking Down the Defining Attributes of Local SEO

To get you off on the right foot, there’s no better place to start than with the insight Bill Connard of Search Engine Watch offers regarding the key ranking factors and metrics for local SEO.?

?Not surprisingly, incorporating the city and state or province into the content, including the post title and the on-page text, plays a major role in connecting this kind of offering with related local results.

Aside from tethering posts to local search terms via geographic identifiers, Connard notes that the next two hotspots cover the authority of your domain in general and any landing page URLs that greet inbound viewers for the specific piece of content in question.

Additionally, the quality and authority of both inbound links to your domain and to the aforementioned landing page URLs wrap up Connard’s top local SEO content attributes.

Google isn’t just worried about one page of local content in particular but rather how all of your branded pages mesh together into a unified and value-driven persona.

Digging Deeper into Content Optimization

Of course, simply spewing off a laundry list of what Google looks for as it crawls pages isn’t enough to get the job done.?

If you really want to rise above the competition, Search Engine Land’s Greg Gifford has some creative ideas and tactics to consider as you or your content professional aim to realign your page development and optimization plan.

First off, pages lacking quality content – or even any content at all – are a virtual death sentence for your domain authority.?

Naturally, filling a page with fluff or keywords doesn’t work either, but no brand that’s serious about its digital presence can afford to have empty white space spilling across the monitor for the person on the other side of the screen.?

If you want to make a positive move forward from a local SEO perspective, every piece of digital content needs to work in harmony with the rest of your content, not just what’s next on the agenda.

As far as tweaking the little variables and moving pieces go, Gifford points out that there’s no need to be shy when working in mentions of your city, state, or province into meta descriptions, URLs, and even image alt text.

Again, there is a certain level of finesse that goes into this process, but the more you can work in appropriate connections, the better off you’ll be when it comes to honing in on your local viewer outreach.

It's All About Telling Great Stories

The above will get you off on the right foot. But telling GREAT stories about your brand is the key. Wrap these stories in a way that's functional for SEO impact and cut them into social posts. Make sure you have a strong plan of action to measure their long-term impact.

If you need help with your SEO Content Marketing efforts, of course, feel free to hit our team up for a chat: https://www.article-writing.co/content-audit/