Get More Referrals

If “referrals” are the name of the game in business - how recognizable is your brand name?

If your favorite way to get new business is referrals, how effective is your tracking of referrals?

And just exactly what counts as a “conversion” (or win) for your metrics?

I’m not trying to be the one with all the questions even though it may sound that way. I’m really here to give you some insight into your answers.

Most people I speak with express that referrals are their favorite and best way to get more business. Referrals are warm leads and often bring more joy and more profit with their projects.

That all makes sense.

So then how do you get more referrals?

How do you “feed” them to increase the numbers?

I’m suggesting that you go digital. And by digital I mean predominantly social media platforms.

Don’t cringe. Your excuses are just creating blocks to your success.

You need to be “feeding” your network.

You feed it by creating useful or entertaining content. That “news flash” has probably gone in one of your ears and out the other a hundred times by now.

So let me add a new insight here.

Every time you publish content you have the opportunity to lose reach or to gain reach because you will be penalized not just for the mediocre content that you just published, but for future content. Send out a boring announcement and platforms will utilize their algorithms to show your future content to less people because they did not engage with your last piece of content.

Good content isn’t typically about you and your business. Announcing that you just won an award isn’t really good content. It provides me (a member of your network) with minimal, if any, benefit. You have to walk in the shoes of your potential clients. What would help THEM? What would THEY enjoy? It’s not about what YOU want to say.

And before you can post great content, you have to understand the platform and how it lives and breathes - not just use it as a tool. And using it as a tool is what I see lots of in this industry because we all use tools everyday all day long. You hear that Instagram is all the rage so you get someone to post some stuff on Instagram for you. Stop doing that.

Good content creates a desirable behavior.

These desirable behaviors include.

• Clicks
• Traffic
• Shares which increase reach
• Subscriptions. - to your feed, to your email, to your platforms.

Content is fire. Social Media is gasoline. Apply social to winning content to amplify it.

Does this prompt a question or two? I hope so. Because I’ve got a place for you to ask that question and get it answered.

Join me and Christian Smedberg (Vice President Osborne Wood Products) for a live session - “3 Ways to Get More People Into Your Sales Funnel”. We’re fired up to share insights on:

1.Ways you can get current clients to sing your praises in trackable ways

2.Getting and handling customer reviews - the good, the bad and the ugly

3.SWAG - how to use giveaways to create brand awareness and loyalty

You can register for free by clicking here:

https://butchkoandcompany.lpages.co/3-tools-to-get-more-people-into-your-sales-funnel/